All the experts keep saying we need to be on social media engaging our fans, but how do we actually engage our fan base?
LinkedIn may be the leader when it comes to finding and connecting with B2B sales leads, but Twitter still has more to offer than many salespeople realize. When used correctly, it can be an effective prospecting tool all its own. Here’s how you can leverage this social network to find, research, and connect with online retailer leads.
Now I know what you’re thinking.
Social proof is a sales buzzword that has grown in importance since the rise of social media, review sites, and even just the Internet in general.
SlideShare has become the world’s largest community for sharing presentations and professional content, making it a perfect social tool for B2B salespeople. Few other places on the web provide a better platform than SlideShare for B2B salespeople to create a community around their content.
Social media is an awesome marketing tool that gives etailers and clients an intimate look at your business. A solid social media strategy can certainly enhance your reputation in your industry, but it takes just one mistake to destroy your own credibility.
Here's a stat for you: Organic Facebook reach has declined to 6%, a 49% drop since last October.