How long does it take you to write a marketing email? How often does it get read?
The average open rate for B2B marketing emails across all industries is about 20%. However, when you’re emailing an eCommerce prospect for the first time, there is a good chance it will end up in the trash. If you want to get your open rates up to the industry average, or better, turn potential leads into happy customers, there is one crucial ingredient to keep you in the game: product endorsements.
My first job was as a host at a restaurant called Darryl’s 1890. I was 15, and before I knew it, I was waiting tables. Despite having no idea what I was doing, I seemed to be good at it, and after a while, I began to understand why. It isn’t so much what I did, but rather what I didn’t do that led to a sale.
How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?
91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging
But what if those emails are getting ignored?
Trade show season is right around the corner!
For some, it's the most exciting time of year, wandering the aisles, visiting their favorite brands and trying out new demos. For others, it can be a nightmare, trying every B2B marketing tactic in the book to get potential leads to visit their booths.
The growth of your client base usually coincides with the strength of your email list. The better the list the more opportunity you have to generate sales because once you acquire a lead's email you have direct access to his inbox for correspondence and nurturing.
How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?
91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging
But what if those emails are getting ignored?
Email subject lines are as much of an art as they are a science. It takes constant creativity to make sure your messages aren’t repetitive and annoying, and there definitely isn’t one single way to shape an email subject line, but in the same breath, some words and emojis have proven themselves to be more effective at generating opens that others.
I’ve sent and received hundreds (if not thousands) of marketing emails over the years, and as a result, I’ve been able to identify a few important elements that affect open rates. If your email lists are targeted and you’ve taken steps to personalize, yet your response rate is still less than 10%, your email format could need some work.
