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Marketing Emails and The Power of Endorsements

By Darren Pierce on Dec 28, 2017 3:31:27 PM

 

 

How long does it take you to write a marketing email? How often does it get read?

The average open rate for B2B marketing emails across all industries is about 20%. However, when you’re emailing an eCommerce prospect for the first time, there is a good chance it will end up in the trash. If you want to get your open rates up to the industry average, or better, turn potential leads into happy customers, there is one crucial ingredient to keep you in the game: product endorsements.

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How To Use Loss Aversion To Your Advantage

By Darren Pierce on Dec 28, 2017 3:31:15 PM

 

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How to Craft a Follow-Up Email That Gets Results

By Darren Pierce on Dec 28, 2017 3:30:47 PM

 

 

My first job was as a host at a restaurant called Darryl’s 1890. I was 15, and before I knew it, I was waiting tables. Despite having no idea what I was doing, I seemed to be good at it, and after a while, I began to understand why. It isn’t so much what I did, but rather what I didn’t do that led to a sale.

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3 Strategies For Creating An Email Newsletter That Prospects Will Actually Read

By Darren Pierce on Dec 28, 2017 3:30:16 PM

 

 

How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?

91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging

But what if those emails are getting ignored?

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How To Create the Perfect Email Marketing Strategy Before A Trade Show

By Darren Pierce on Dec 28, 2017 3:29:45 PM

 

 

Trade show season is right around the corner!

For some, it's the most exciting time of year, wandering the aisles, visiting their favorite brands and trying out new demos. For others, it can be a nightmare, trying every B2B marketing tactic in the book to get potential leads to visit their booths.

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21 Unique Content Ideas B2B Salespeople Can Use For Their Next eNewsletter

By Darren Pierce on Feb 3, 2016 4:00:00 PM

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3 Unique Ways To Grow Your Online Retailer Leads Email List

By Darren Pierce on Sep 9, 2015 11:00:00 AM

The growth of your client base usually coincides with the strength of your email list. The better the list the more opportunity you have to generate sales because once you acquire a lead's email you have direct access to his inbox for correspondence and nurturing.

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3 Strategies For Creating An Email Newsletter That Prospects Will Actually Read

By Darren Pierce on Jun 23, 2015 6:00:00 AM

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How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?

91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging

But what if those emails are getting ignored?

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The Best Words & Emojis To Use In Email Subject Lines To Increase Open Rates

By Darren Pierce on Apr 7, 2015 10:00:00 AM

Email subject lines are as much of an art as they are a science. It takes constant creativity to make sure your messages aren’t repetitive and annoying, and there definitely isn’t one single way to shape an email subject line, but in the same breath, some words and emojis have proven themselves to be more effective at generating opens that others.

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How To Turn Cold Emails Into Hot Prospects

By Darren Pierce on Mar 19, 2015 6:00:00 AM

I’ve sent and received hundreds (if not thousands) of marketing emails over the years, and as a result, I’ve been able to identify a few important elements that affect open rates. If your email lists are targeted and you’ve taken steps to personalize, yet your response rate is still less than 10%, your email format could need some work.

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