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3 B2B Email Marketing Best Practices You Can't Succeed Without

By Darren Pierce on Feb 17, 2015 6:00:00 AM

Email marketing is one of many ways B2B salespeople can reach prospects, nurture leads, and increase sales. Similar to social media where anyone can log in and start posting, anyone can send out a virtual newsletter and call it email marketing, but the chances of those campaigns being successful are slim to none.

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Why Email Unsubscribes Really Aren't That Bad

By Darren Pierce on Sep 23, 2014 6:00:00 AM

Email marketing is a profitable communication channel, which is why many businesses will panic when that unsub rate gets just a little too high.

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6 Critical Email Marketing KPIs You Need To Know

By Darren Pierce on Jul 17, 2014 6:00:00 AM

Email marketing returns big bucks, and we've touched on a few ways to optimize both your desktop and mobile emails.

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Why Your Emails Aren't Getting Opened As Often As They Could Be

By Darren Pierce on May 13, 2014 6:00:00 AM

Clients receive hundreds of emails each week and have gotten pretty good at weeding out the bad messages from the good. They’ve developed their own internal “junk mail” filter that helps them spot and delete spammy messages without thinking twice.

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