Unfortunately for many etailers, Google doesn’t operate like the NHL. When you do something wrong, they don’t stop the game, put you in the penalty box, set a timer, and then let you go back in after a while.
Are You (Or Your etailer Clients) In Google's Penalty Box?
5 Clever Ways To Generate More Phone Leads Using Paid Search
There are two ways to get to the top of the Google search results. One way is to invest in an SEO strategy. The other is to pay Google to put you up there.