When you finally get a prospect to pick up your call, you want to keep them on the phone as long as possible for a number of reasons. You’ll have a chance to determine whether the prospect is a qualified opportunity, and the prospect will have a chance to hear what kind of value you could bring to their company.
The worst reactions to a cold call are boredom and complete disinterest.
No salesperson sets out to develop an ineffective cold call method, but sometimes phrases slip into our dialogue that hurt our chances of generating a sales lead. Read the list below for the 5 phrases you should avoid if you want to make an impression with your cold call.
Some sales people are saying cold calling is dead, but I completely disagree. I still think it’s a technique that can be used to bring in more etailer clients—but only if it’s used right.