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etailinsights eCommerce Data and Sales Blog

3 B2B Sales Trends To Look Out For In 2018

By Darren Pierce on Dec 30, 2015 11:00:00 AM

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Sales strategies are constantly shifting and changing to respond to customer needs and new technologies. Thanks to the mobile revolution, social media has become a primary method of lead nurturing, and as the new year begins, we have an entirely new set of trends to look out for.

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3 Stats That Prove B2B Sales & Marketing Can Be Powerful Partners

By Darren Pierce on Jun 18, 2015 6:00:00 PM

B2B sales and marketing shouldn’t be thought of as two distinct business elements that function separately. Their paths cross more often than you think, and when companies realize this, they can learn to leverage both to optimize the sales cycle.

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6 eCommerce Books To Add To Your 2015 Summer Reading List

By Darren Pierce on Jun 9, 2015 6:00:00 AM

Having the chance to sit outside in the sun with a good book is one of my favorite parts about summer. Even with a chaotic weekly schedule, I like to take as much time as possible outside of work to turn as many pages as possible.

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3 Tips To Help You Monitor & Shape Your Online Reputation

By Darren Pierce on May 5, 2015 6:00:00 AM

Whether you’re trying to maintain your own personal brand or are in change of managing your company’s, monitoring your online reputation has become a necessity. With over 3.5 billion searches per day (that’s about 40,000 search queries per second), failing to stay aware of the content that is out there about your brand can be costly. You just never know who is seeing it!

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Google's Latest Algorithm Change & How It Affects Your etailer Clients

By Darren Pierce on Apr 28, 2015 6:00:00 AM

Have you looked into Google’s latest algorithm change?

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What Your etailer Clients Need To Know About Mobile Security

By Darren Pierce on Mar 26, 2015 6:00:00 AM

Such an intense rise in mobile usability has also sparked a handful of data breaches that have left customers concerned about the safety of mobile shopping. Right now about 1/3 of online shoppers hesitate to buy because of past credit card thefts.

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5 Tips For Formatting Your Outreach Emails For Mobile

By Darren Pierce on Mar 24, 2015 6:00:00 AM

My morning routine usually involves brewing a pot of coffee and checking email on my phone before ever leaving the house, and my guess is that your routine is pretty similar.

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The Power Of Data: Why You Need It & How You Can Use It

By Darren Pierce on Mar 5, 2015 6:00:00 AM

CMOs report that they currently spend 8% of their marketing budgets on marketing analytics and expect to increase this level in the next three years.

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A Look Back At 2014: Major Takeaways & Important Learnings For 2015

By Darren Pierce on Feb 3, 2015 6:00:00 AM

Last year is done and gone, and I’m sure you’re already moving full steam ahead toward your 2015 objectives. Before you get too deep into new initiatives, I wanted to take a moment to recap some of the most important takeaways and learnings from 2014.

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Should eTailers Completely Abandon Their Facebook Outreach Strategy In 2015?

By Darren Pierce on Jan 27, 2015 6:00:00 AM

Here's a stat for you: Organic Facebook reach has declined to 6%, a 49% drop since last October.

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