Sales strategies are constantly shifting and changing to respond to customer needs and new technologies. Thanks to the mobile revolution, social media has become a primary method of lead nurturing, and as the new year begins, we have an entirely new set of trends to look out for.
B2B sales and marketing shouldn’t be thought of as two distinct business elements that function separately. Their paths cross more often than you think, and when companies realize this, they can learn to leverage both to optimize the sales cycle.
Having the chance to sit outside in the sun with a good book is one of my favorite parts of summer. Even with a chaotic weekly schedule, I like to take as much time as possible outside of work to turn as many pages as possible.
Whether you’re trying to maintain your own personal brand or are in change of managing your company’s, monitoring your online reputation has become a necessity. With over 3.5 billion searches per day (that’s about 40,000 search queries per second), failing to stay aware of the content that is out there about your brand can be costly. You just never know who is seeing it!
Have you looked into Google’s latest algorithm change?
Such an intense rise in mobile usability has also sparked a handful of data breaches that have left customers concerned about the safety of mobile shopping. Right now about 1/3 of online shoppers hesitate to buy because of past credit card thefts.
My morning routine usually involves brewing a pot of coffee and checking email on my phone before ever leaving the house, and my guess is that your routine is pretty similar.
CMOs report that they currently spend 8% of their marketing budgets on marketing analytics and expect to increase this level in the next three years.
Last year is done and gone, and I’m sure you’re already moving full steam ahead toward your 2015 objectives. Before you get too deep into new initiatives, I wanted to take a moment to recap some of the most important takeaways and learnings from 2014.
Here's a stat for you: Organic Facebook reach has declined to 6%, a 49% drop since last October.