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A Look Back At 2014: Major Takeaways & Important Learnings For 2015

By Darren Pierce on Feb 3, 2015 6:00:00 AM

Last year is done and gone, and I’m sure you’re already moving full steam ahead toward your 2015 objectives. Before you get too deep into new initiatives, I wanted to take a moment to recap some of the most important takeaways and learnings from 2014.

Here are some key takeaways from the past 12 months that you can use to increase your chances of sales success this year.

1) Short & Simple Is Successful

In 2014 we learned that bigger, louder, and flashier content doesn’t always get an etailer’s attention. In fact, we saw that more simple messages tended to slice through the clutter and reach their intended audiences.

Vines were popular for a reason last year. It’s hard to overly-complicate a 6-second video.

Simplified communication enhances understanding.

2) Fun Content Is Effective Content

Remember the ALS Ice Bucket Challenge?

Of course, you do.

This fun, interactive content went viral and raised over $80 million. Replicating its viral success may not be possible, but at the very least we can learn from what the campaign did best.

3) Ad Retargeting Needs To Be Your Target

The cost of gaining a new customer is typically 5-10 times more than retaining an existing one, which is why many salespeople and markers have started leveraging ad retargeting to reach etailers they already have a relationship with.

Sometimes we just need a reminder to allocate resources to both acquiring customers and retaining them.

4) Click To Call Is Important

Customers are literally researching your products and services from their phone, making that click to call button especially important. According to Google, 47% of mobile users will explore other brands if your phone number isn’t part of your search result.

The easier they can reach you, the better.

What other takeaways from 2014 did you come away with?

Written by Darren Pierce

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