Changes in the Internet marketing and sales space happen faster than industry bloggers are able to type. Thinking back a few years ago when SEO was first becoming a buzzword makes me realize just how much digital marketing and sales have evolved.
Whether you’re trying to maintain your own personal brand or are in change of managing your company’s, monitoring your online reputation has become a necessity. With over 3.5 billion searches per day (that’s about 40,000 search queries per second), failing to stay aware of the content that is out there about your brand can be costly. You just never know who is seeing it!
It’s hard to understate the importance of being visible online.
It may seem impossible to stand out on the Internet right now. It may seem like every marketing idea has been done, but it hasn’t. It just takes some creativity to develop new ways to get the attention.