Building the Database
"You can't hire someone right out of college to do this, Darren."
She was wrong. I respected her a lot, but I now know for a fact that she was very wrong.
When we founded etailinsights (see here for why) we were on a quest to build the most accurate database of eCommerce Leads. This was no easy task. You see, there was a reason that something like etailinsights didn't exist... it was really really hard to source e-retail leads. And even harder to keep that database updated and accurate because in the e-retail industry, the Directors of eCommerce move around at a rate of 28% per year. It's hard to find the Head of Fulfillment for a major Online Retailer.