If you are looking for eCommerce Leads and wondering how many online retailers use Magento, you are not alone. It can be even more confusing when trying to determine how many etailers are utilizing each edition of Magento. Not to worry, we can help.
For over 10 years, Magento has been one of the most popular e-commerce platform technologies. Originally released by Varien, Inc in 2008, Magento has been acquired by several companies causing changes over the last several years. Most recently, it was acquired by Adobe in 2018. The biggest advantage of the Magento platform is that its core technology is open source, allowing for a dynamic marketplace with thousands of extensions and themes developed by an online community of developers and partners. The open source edition of Magento has remained a free staple to online retailers seeking a highly robust Shopping Cart technology without the fees associated with modern e-commerce platforms. Magento also has a paid edition, which is built on top of the free edition and includes more features and support packages. The paid edition of Magento was released in 2009, one year after its open source edition was launched.
There is confusion within the Magento community around the newly referenced editions Magento Open Source (previously known as Magento Community Edition) vs. Magento Commerce (previously known as Magento Enterprise Edition). Magento Open Source is a free and open source edition that can be integrated into any website. Magento Commerce is a paid edition that offers enterprise level support and features that can be hosted in the cloud (platform-as-a-service) or on-premise.
Along with edition name changes, Magento has also experienced some major technology changes, offering two versions that are currently supported. Magento 1 is the original version released in 2008 and has seen widespread adoption among early online retailers. Magento 2 was released in 2015 and has become an attractive choice to retailers looking to integrate with Magento. Magento 2's biggest advantage over Magento 1 is that it has undergone a complete technology renovation including performance and database improvements, front-end styling, and framework overhauls. Both Magento versions have existed simultaneously due to the delicate migration process involved. Many merchants have prolonged or refuse to upgrade due to the tedious migration. Magento has announced the End-of-Life date for Magento 1 to be June 2020.
Below is a brief timeline of Magento product releases:
- Magento v1 Community Edition (2008)
- Magento v1 Enterprise Edition (2009)
- Magento v2.0 (2015)
- Magento v2.1 (2016)
- Magento Enterprise Cloud Edition (2016)
- Magento v2.2 (2017)
- Magento B2B (2017)
- Magento Community Edition becomes Magento Open Source (2017)
- Magento Enterprise Edition becomes Magento Commerce (2017)
- Magento Enterprise Cloud Edition becomes Magento Commerce Cloud (2017)
- Magento v2.3 (2018)
Most retailers are upgraded to the latest stable release of the version they are integrated with. With that said, most Magento 1 customers are either on version 1.9 Open Source Edition or 1.14 Commerce Edition, and most Magento 2 customers are on version 2.3.
Here at etailinsights, we track the shopping cart technology that Online Retailers use. Due to the major evolution of Magento software, our Director of Engineering (Erik Minges) has researched extensively and decided to update our tracking technology and our associated labeling with different Magento technologies. In addition to these changes, there will be updates on how Magento platforms can be searched on using our Advanced Search feature.
For etailinsights customers, below is a brief overview of the intended changes and helpful tips on how to use them.
Here are the new labels within the etailinsights platform:
- Magento - Indicates that a website is running on any edition or version of Magento
- Magento 1 - Indicates that a website is running on any version of Magento 1
- Magento 2 - Indicates that a website is running on any version of Magento 2
- Magento Open Source - Indicates that a website is running on Magento Open Source (previously Magento Community Edition)
- Magento Commerce - Indicates that a website is running on Magento Commerce (previously Magento Enterprise Edition)
- Magento Commerce Cloud - Indicates that a website is running on Magento Commerce Cloud (previously Magento Enterprise Cloud Edition)
- Magento B2B - Indicates that a website is integrated with the Magento B2B solution
Here are the new labels that will be generated on Downloads and Salesforce requests:
- Magento 1 - Open Source
- Magento 1 - Commerce
- Magento 2 - Open Source
- Magento 2 - Commerce
- Magento 2 - Commerce; B2B
- Magento 2 - Commerce Cloud
- Magento 2 - Commerce Cloud; B2B
Current Saved Searches and Technology Spy Notifications will automatically be updated:
- Magento - Community will be automatically updated to Magento Open Source
- Magento - Enterprise will be automatically updated to Magento Commerce
Current Salesforce Auto Update customers will automatically update
- Customers that are Auto Updating the Commerce Platform to their Salesforce will automatically sync with the new platform names
Helpful tips on how to utilize the new technologies:
- Search on Magento for websites that are running on ANY edition or version of Magento
- Search on Magento 1 for websites that are running on Magento 1
- Search on Magento 2 for websites that are running on Magento 2
- Search on Magento Open Source for websites that are running on any version of the Magento Open Source Edition
- Search on Magento 1 AND Magento Open Source for websites that are running on Magento 1 - Open Source Edition
- Search on Magento 2 AND Magento Commerce for websites that are running on Magento 2 - Commerce Edition
- Search on Magento 2 AND Magento Commerce Cloud for websites that are running on any version of Magento 2 - Commerce Cloud Edition
- Search on Magento B2B for websites that are integrated with the Magento B2B Solution