The amount of digital data out there is staggering. This infographic is a little old, but I think it will help you wrap your head around just how much data is created every minute of every day. You can bet that the numbers are even higher today than when that was first published.
The Power Of Data: Why You Need It & How You Can Use It
CMOs report that they currently spend 8% of their marketing budgets on marketing analytics and expect to increase this level in the next three years.
