etailinsights eCommerce Data and Sales Blog

Power User Spotlight: Zach Francque, ATTRAQT

Power User Spotlight: Jabari Dortch, Asendia USA

Jabari's Hack: Search by Different Segments to Get Into a Flow

My suggestion for a hack would be to search by different segments. For example, spend a day searching for only apparel companies, and then spend another day searching for book sellers, and so on. Going after the same type of products helps you get into a flow, and you can tailor your pitch to that industry.

etailinsights Power User Interview

Power User Spotlight: Michael Foy, Inmar

Michael's Hack: Kill the General Seed Letter and Generic Cold Calls

 In today's prospecting world, we HAVE to know in detail what a potential prospect will need based on research and tie it to their product, balance sheet, competitors, etc. A modern-day prospector HAS to figure it out versus wasting time on the same general emails and voicemails these prospects are getting 10 times a day.

etailinsights Power User Interview

How long does it take you to write a marketing email? How often does it get read?

The average open rate for B2B marketing emails across all industries is about 20%. However, when you’re emailing an eCommerce prospect for the first time, there is a good chance it will end up in the trash. If you want to get your open rates up to the industry average, or better, turn potential leads into happy customers, there is one crucial ingredient to keep you in the game: product endorsements.

My first job was as a host at a restaurant called Darryl’s 1890. I was 15, and before I knew it, I was waiting tables. Despite having no idea what I was doing, I seemed to be good at it, and after a while, I began to understand why. It isn’t so much what I did, but rather what I didn’t do that led to a sale.

The average person picks up his phone close to 1,500 times per week. That’s a lot of competition, and a lot of distraction. In fact, studies show that the human attention span is now shorter than that of a goldfish.

How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?

91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging

But what if those emails are getting ignored?

Sales strategies are constantly shifting and changing to respond to customer needs and new technologies. Thanks to the mobile revolution, social media has become a primary method of lead nurturing, and as the new year begins, we have an entirely new set of trends to look out for.