Top athletes train months ahead, focus during the event, and then check in afterward to make sure they are on track with their goals. You, too, need to be at the top of your game when you attend an eCommerce trade show.
As we all know, the real work doesn’t being until we get back to the office.
You have a plan. You’ve done your homework. Your putting was pretty solid yesterday afternoon on the back nine with your coworkers. Now it’s time to get down to business.
On the outside, trade shows look pretty simple. Companies pay for space, set up a booth, and then talk to customers, but as we all know, trade show preparation takes more effort than just showing up.