Such an intense rise in mobile usability has also sparked a handful of data breaches that have left customers concerned about the safety of mobile shopping. Right now about 1/3 of online shoppers hesitate to buy because of past credit card thefts.
My morning routine usually involves brewing a pot of coffee and checking email on my phone before ever leaving the house, and my guess is that your routine is pretty similar.
Mobile marketing is all the rage right now, and a big reason why is because marketers have unlimited opportunity to leverage the channel in creative ways.
Let me guess—management is talking about launching a mobile site.
By now I’m sure you’ve heard. Mobile is kind of a big deal.