My morning routine usually involves brewing a pot of coffee and checking email on my phone before ever leaving the house, and my guess is that your routine is pretty similar.
The number of people using their phones to check email is growing as quickly as mobile usage in general. According to Litmus, 43% of email is now opened on a mobile device. That number is up 138% from 2010.
With all that said, outreach emails now need to be mobile-friendly, so here are 5 tips to keep in mind.
1) Simplify
Make your emails as lean as possible by cutting away unnecessary fat. Keep nothing but the good stuff, the stuff of value. If possible, use a single-column template to de-clutter. Multi-column templates may force users to scroll left and right.
2) Increase Font Sizes
Use a minimum font size of 14pt for body text and 22pt for headlines. Also try to use a strong contrast of colors, like dark text on a light background, keeping in mind that many people turn down their brightness levels to converse battery and that there’s a chance they may be viewing your email outside on a sunny day.
3) Easy On The Images
Apple iOS automatically enables images to display, but Android isn’t so image-friendly. Android devices turn image displays off by default, which could leave your email full of white holes. Don’t rely on images to draw etailers in!
4) Use A Single Call To Action
Make your call to action as clear and to the point as possible, and put it near the top of your email, preferably above the fold so users don’t have to scroll for years to see it. Multiple calls to action might complicate things unnecessarily, so it’s best to stick with your best.
5) Increase Button Size
Any text or button that is “clickable” in an email needs to be obvious, and one way to do that is to increase the size. Bigger is usually better, and don’t forget about the surrounding white space. Buttons or links that are too close together might be harder to click.
Just a few adjustments like these can help you better reach your mobile audience.
Wondering how you can make your email marketing more effective? We can help you get to know your prospects better.