Such an intense rise in mobile usability has also sparked a handful of data breaches that have left customers concerned about the safety of mobile shopping. Right now about 1/3 of online shoppers hesitate to buy because of past credit card thefts.
If your etailers aren't concerned about mobile security, they should be. Here are 3 things your etailer clients need to know about protecting themselves and their customers.
1) Customer Data Protection Is A Necessity
All etailers must meet PCI Data Security Standard requirements—which can get really specific. These standards outline requirements for security management, policies, procedures, network architecture, software design, and other critical protective measures.
Tedious and specific as they may be, complying with these requirements provides a foundation for mobile security that all etailers should have as we move into the mobile shopping era.
2) Point-To-Point Encryption Vs. Tokenization
Point-to-point encryption and tokenization are both important tactics that protect sensitive data. The debate continues as to which provides the best combination of security and viability. Many experts recommend that a combination of both methods might actually provide the most value. If your clients haven’t considered both tactics, it’s time to bring them to the table.
3) Invest In Employee Training
The best way to address a security disaster is to educate employees on how to prevent it from happening in the first place. With the exception of the guys in the IT department, online and mobile security best practices might not be common knowledge to others in the company.
Employees need to know about the laws and policies that govern the use of customer data. Strict written protocols should be put in place, reinforced, and adapted as the mobile environment continues to change. Employees should be consistently reminded of what is and isn’t acceptable.
Being the top story on Mashable would usually be a good thing for your etailer clients, but not if it’s detailing the next serious mobile data breach. Help them prepare!
Are you looking for other opportunities to provide informative value to your etailer prospects? See how etailinsights has helped clients like you land big prospects in the past.