Posting useful information to a blog consistently is a great way to build authority and generate some leads, but if you really want to take your content marketing to the next level and turn it into a lead generating machine, you have to understand what kind of content your leads are looking for.
Many companies have found success generating leads by marketing with content, and you can experience the same success.
When the words are flowing and the ideas just keep coming, I could blog all day. Literally.
Whether you’re brainstorming a new way to approach a prospect or how you can bolster the look of your marketing materials to better communicate your message, B2B sales takes a good amount of creativity.