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etailinsights eCommerce Data and Sales Blog

3 Common Creativity Roadblocks & How To Power Through Them

By Darren Pierce on Apr 30, 2015 6:00:00 AM

Whether you’re brainstorming a new way to approach a prospect or how you can bolster the look of your marketing materials to better communicate your message, B2B sales take a good amount of creativity.

Unfortunately, as we have all experienced at one point or another, internal roadblocks pop up that prevent our creativity from flowing freely, making every idea seem flat and boring. Our minds create these roadblocks, and they’re hard to overcome.

Below are 3 common internal roadblocks that prevent salespeople from fully leveraging their creativity and how you can power through them.

1) It’s All Been Said Before

If you’ve ever thought this about a blog post or a white paper…you’re right.

It has been said before. Because of the Internet, few things haven’t already been discussed or researched.

If you typically Google blog post topics before writing on them, then you know what I mean. The sheer number of results is overwhelming.

Keep this in mind though: just because something has already been said doesn’t mean you have already said it.

With your unique voice, perspective, and audience, you’re more than capable of spinning an old topic in a new way. You have a unique perspective, so share it!

2) I’m Just Not Inspired Right Now

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”

I love this quote by Stephen King because it clearly identifies the difference between an amateur and a professional. There is never going to be a perfect time to complete that blog post, white paper, campaign outline, ad idea, etc.

If you’re waiting for inspiration to come, you might have to wait for a while.

If you go after it with intensity, you’ll probably catch it before your 9:00 coffee refill.

3) It’s Not Quite Good Enough

Here are two words you need to work into your vocabulary: good and enough.

Yes, some projects require you to go above and beyond, but for many projects good enough is just that—good enough. There is no need to go through the rough draft again for the 15th time. There’s no need to get any more detailed in your analysis than necessary.

The best way to prevent analysis paralysis is to stop when something is good enough instead of killing yourself to make it perfect.

Staying aware of these common roadblocks can help your creativity flow more freely.

Do you sell to eCommerce companies? See how etailinsights can give you an edge on the competition.

Written by Darren Pierce

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