Whether you’re trying to maintain your own personal brand or are in change of managing your company’s, monitoring your online reputation has become a necessity. With over 3.5 billion searches per day (that’s about 40,000 search queries per second), failing to stay aware of the content that is out there about your brand can be costly. You just never know who is seeing it!
Here are 3 simple tips you can use to better monitor and shape your online reputation.
1) Invest Time Into Tools
There are literally hundreds of tools out there that can help you monitor your brand, but not one of them is going to be useful unless you invest time to set them up.
Google Alerts is a tried and true tool that allows you to monitor your brand name, as well as common variations.
Other tools like Social Mention and IceRocket, which both let you search through blogs, micro-blogs, bookmarks, images, videos, and forums, are good options to look into if you want more robust analytics.
2) Claim Your Brand
After you have these monitoring tools in place, the first thing you need to do is make sure no one else is misusing your brand name.
Some other services that might be useful are KnowEm.com, UserNameCheck.com, and Namechk.com. These can help you identify users who might be damaging (either purposefully or inadvertently) your reputation.
I’d also consider doing a simple search of yourself or your brand to see what pops up in Google.
3) Assume Nothing Is Private
Whenever you post or publish something, you have to do it under the assumption that the entire world is going to see it.
Even if your social profile has the highest security settings possible, it doesn’t stop others from copying a photo and posting it on their own social profile . . . which is probably much less secure.
A rule of thumb to keep in mind: If you’re not prepared for the world to see it, you shouldn't put it out there.
The Internet now connects practically the entire world, which has its advantages and its drawbacks. Make sure your online presence is one that you and/or your company can be proud of!
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