Changes in the Internet marketing and sales space happen faster than industry bloggers are able to type. Thinking back a few years ago when SEO was first becoming a buzzword makes me realize just how much digital marketing and sales have evolved.
If you’re in need of a reminder of what digital sales and marketing looks like today, read through these 5 mind-blowing stats.
1) 78% of Internet users conduct product research online
This stat isn’t surprising (just think of how much you consult the Internet for your personal purchases), but it is very important to consider. Your website is probably going to be your prospect’s first impression of your brand, so you have to make it count!
2) 93% of online experiences begin with a search engine
There’s a reason marketers lose sleep over changes to Google’s algorithm. The organic search results are a big deal, and you need to have some kind of presence organically. Otherwise, you’ll be losing traffic to competitors.
3) YouTube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask & AOL combined
Personally, this one blew my mind. Video marketing is becoming bigger and bigger, so why not start taking advantage of this trend to inform, educate, and entertain prospects through one of the Internet’s most engaging mediums?
4) 91% of email users have unsubscribed from a company email they previously subscribed to
What does this tell us exactly? Customers are becoming smarter and less patient. Hitting the delete button is an easy statement to make if a prospect is tired of seeing your name pop up in his inbox without providing value. The standards of email marketing have gotten higher.
5) 74% of Americans admit to bringing their phone to the bathroom
Are you one of them?
Actually, don’t answer that.
It’s a goofy stat, but it just goes to show how important mobile is becoming to the marketing landscape. People are completely attached to their phones, and this presents both a whole new set of challenges and opportunities.
Did any of these stats blow your mind?
Are you interested in taking better advantage of digital marketing trends? See how etailinsights can provide the data to do just that.