This isn’t the first post I’ve written about mobile marketing, and it won’t be the last. Mobile eCommerce is still gaining momentum, and it's going to be even more important for etailers to take advantage of it this year.
Here are a few ways this continued mobile revolution is going to affect etailers in 2015.
Mobile Security Needs To Be Air-Tight
Smartphones have grown to be so sophisticated that I think the term “phone” doesn’t describe them well enough anymore. Most mobile phones on the market these days resemble personal computers more than they do the early 2000’s flip phones.
These little “mini” computers are in pockets and purses all over the world and contain both personal and enterprise-level data that are susceptible to cybercriminals.
Jennifer Leggio, Senior Director Security Marketing Strategy at Cisco, makes a very important point:
“Application developers will assume even more responsibility as companies will no longer be able to sacrifice security over user experience.”
eTailers better start beefing up mobile security soon.
Mobile Experience Needs To Be Top Notch
A mobile user experience strategy is a necessity in 2015 if etailers intend to compete. It’s not good enough just to have a mobile site this year, you have to have a strategy in place to make sure you’re retaining users once you get them on your site.
Mobile commerce is growing more rapidly than desktop eCommerce right now, leading me to ask: why are so many etailers still so focused on optimizing the user experience on desktop and not mobile?
Mobile user experience can’t be ignored anymore. eTailers should be dedicating just as many resources to optimizing the experience on their mobile sites as they do to improving their desktop sites.
New Mobile Payment Methods Need To Be Embraced
Instead of sticking with what’s tried and true, eTailers have to start embracing new payment methods like Apple Pay.
Why?
The most successful brands this year will be the ones that leverage these new payment technologies to make buying easier for their customers. One-click checkout processes are going to be pretty commonplace by the end of 2015.
The biggest winners will be the ones who fully embrace these payment methods.
What else needs to be considered regarding mobile this year?