We saw the other day how important inbound marketing is going to be in 2015, and while sharing great content will be the main funnel for your web traffic, there are other ways to generate more sessions too.
Here are my top 5 ways to drive more traffic to your website that you can start implementing today.
1) Focus On Using Long-Tailed Keywords In Content
Any SEO experts out there?
You’ll appreciate this first one.
Focusing your SEO strategy around a handful of short keywords with only 1-2 tokens won’t be an effective strategy this year. Your content has to include relevant terms and phrases related to your topic, not just individual keywords.
Find your first batch of relevant long-tailed keywords here.
2) Optimize Your Headlines
Only 8 out of 10 people will take the time to glance at a headline on any given piece of content, and only two of those people will actually click through to read.
The odds are already against you, so taking time to optimize your headline is essential.
There are 3 things you should always consider:
- Is the benefit clear?
- Is the benefit specific?
- Do I have a hook?
3) Become A Contributor To Well-Known Blogs
What easier way to generate more traffic to your own website than by leveraging the popularity of other websites?
By contributing content to authority sites like The Next Web or Social Media Today, you not only target relevant traffic, you also establish your authority in the industry.
4) Mention Influencers In A Tweet
This is a simple little Twitter hack that can get your content retweeted by industry experts and into the view of potential clients.
The next time you’re writing a blog post or press release, quote or cite a statistic from an industry authority. After the content is published, tweet about the article and mention the industry expert in the tweet.
Ex: 5 Ways To Drive More Traffic To Your Website In 2015 feat. @IndustryExpert
People are more inclined to re-tweet your content when they’re mentioned in it.
5) Start A Forum On Your Website
Having an active forum can quickly become a gold mine for long-tailed keywords and potential clients.
Think about the benefits:
- Decreased bounce rate
- Increased time-on-site
- Increased backlinks
Create a community that solves problems, and you’ll solve your own sales problems because clients will start coming to you.
Are you worried about driving more traffic to your site this year?