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3 Tips For B2B eCommerce Content Marketing Success

By Darren Pierce on Jun 4, 2015 6:00:00 AM

Many companies have found success in generating leads by marketing with content, and you can experience the same success.

Below are 3 content marketing tips to help enhance your current content strategy. They’re not earth-shattering, and they’re certainly not new ideas, but they are important concepts that will make or break a content marketing strategy.

1)  Be Useful

This should pretty much be your content marketing motto.

Be useful!

Customers are so flooded with advertisements they've learned to tune out anything they think isn’t worth their time. In a matter of seconds, they can easily determine whether any given piece of content is useful or if it’s just spammy.

Publishing a blog post that strictly talks about the benefits of your product isn’t going to make it past their “usefulness” filters.

The foundation of every content marketing strategy is based on the idea that you must provide value to your prospects. It’s how you get them to keep coming back and eventually convert.

2) Always Include Images

A blog post without images doesn’t have much of a chance to survive in the Internet world. It’s like pushing a sailboat offshore . . . without the sail. Sure, you might not sink, but you’re also not going to get to where you need to go.

Articles with images get 94% more total views, so take the time to find an eye-catching image. These 53+ free image sources will help you avoid using cheesy stock photos.

3) Promote Yourself

Writing and publishing are only half the battle. The other half is actually getting people to read what your producing.

Building an email list of readers is one of the best ways to begin generating a consistent amount of referral traffic because those readers have given you permission to promote your content right to their inbox.

Social media is also a good, non-direct way to promote your content, as is submitting your blog posts to review sites or joining content syndication networks like Scoop.it.

Content marketing turns the tables in terms of lead generation. If you do it right, instead of seeking customers, you can sit back and let them come to you.

Do you know your customers well enough to produce valuable content? See how data can help you pinpoint customer needs.

Written by Darren Pierce

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