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The #1 Reason Why Potential eTailer Clients Can't Find You Online

By Darren Pierce on Sep 4, 2014 6:00:00 AM

It’s hard to understate the importance of being visible online.

When a problem arises and etailers look to bring on a new vendor, 78% of them start their research with a Google search and 50% turn to social media for more information.

Competition is fierce. Customers aren’t going to dig through the Internet just to find you. They’re going to start with the businesses that are the easiest to find.

Most businesses will say that they're not completely satisfied with their online visibility. They want to be more visible, but they don't know where to start.

Well, here's my secret, the #1 reason why most businesses aren't as visible to customers online as they'd like to be.

Put simply: They’re not active enough!

Luckily, that’s something they can change! Businesses looking to increase their online visibility should consider these questions.

Are you blogging?

If you only have time to do one thing online, blogging should be it. Blogs are information funnels that drive traffic to your website, and they do more than just provide an SEO boost.

Clients are searching for answers to their questions. If you can provide answers in a blog across the web, those posts are going to be more relevant. The more relevant they are, the more visible they will be.

Do you have a social presence?

Social media is a must.

You don’t have to be on every platform, but you do have to be on at least one of them.

My advice? Focus your time and energy on one platform, optimize it, grow a community, and then consider expanding to other platforms.

Here are a few other B2B social media tips.

Are you being consistent?

With blogging and social media especially, consistency is the only way to build a following. You consistently have to develop solid content and engage with your community. The more engaged people are, the more your message spreads. The more your message spreads, the more visible your brand will be to clients across the web.

Making your business discoverable online is no easy task. There is no magic button, and in most instances, the process can be a lengthy one. Keep in mind—being a little active is exponentially better than not being active at all.

Do you have any other tips for making a business more visible online?

Written by Darren Pierce

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