LinkedIn is unique in the sense that it’s a professional network, and because it’s a professional network, a few more rules apply than with Facebook, Twitter, and Instagram.
Here are the five most common things people do wrong on LinkedIn that are killing their credibility.
1) Not Picking The Right Profile Image
Not having a photo makes you look lazy and unprofessional. And so does selecting a former Facebook profile picture. Even if you look halfway decent, the t-shirt and shorts combo doesn’t scream industry authority. LinkedIn profiles don’t have to be glamorous, but they do have to be professional. This article outlines everything you need to know about taking and selecting a good pic.
2) Filling The Summary Section With Only Keywords
I love keywords as much as the next guy, but the summary section is too great of an opportunity to tell people about yourself to pass up. Don’t waste it. Think of it as an online elevator pitch. These stunningly awesome summaries will help you get started with yours.
3) Cutting & Pasting Your Resume
You’re not constrained on LinkedIn like you are with a hard copy resume. You’re free to elaborate on successful projects you’ve been a part of, and you should elaborate. Even if you’re not looking for a job, a solid resume shows potential clients that you have experience and know what you’re doing.
4) Using The Default Message Introduction
Personalized messages can be powerful. The “I’d like to connect with you on LinkedIn” message doesn’t quite cut it anymore. I don’t know you personally but I do know you could think of something better.
5) Endorsing Everyone
Too much of anything isn’t good. This applies to sleeping, chocolate, and LinkedIn endorsements. Only endorse people you know personally and have experience working with, and make sure the endorsement is relevant to a person’s skill set. Avoid fishing for your own endorsements by endorsing anyone and everyone. Everything you need to know about LinkedIn endorsements can be found in this post.
Keep these common mistakes in mind next time you log in to LinkedIn.
What common LinkedIn mistakes have you seen professionals make?