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etailinsights eCommerce Data and Sales Blog

3 Unique Ways To Get An eTailer's Attention Online

By Darren Pierce on May 6, 2014 6:00:00 AM

It may seem impossible to stand out on the Internet right now. It may seem like every marketing idea has been done, but it hasn’t. It just takes some creativity to develop new ways to get the attention.

Here are 3 unique ideas that will help you better grab the attention of etailers.

1) Share Real-Time Updates About Your Work

Have you just finished developing a new product? Are you brainstorming a new marketing campaign? Are you stuck creatively and need advice?

Share this information with etailers on social media. Give them a sneak peek into how your company operates, and involve them in processes that affect them.

Real-time posts about problems and updates that humanize your company will allow customers to get to know you, and asking etailers for their opinions and advice provides an opportunity to start a conversation.

2) Do Your Own Research

These days it’s easy to go out and find a statistic on any topic under the sun.If you really want to get an etailer’s attention, do your own research.

Use examples from your own experiences. Make your own calculations, and take screenshots to supplement your findings. Use primary sources that competitors can’t copy unless they sit down and do the research themselves using their own data.

Users love primary research. Not only do you gain credibility and authority as the researcher, you may also uncover a trend that no one has noticed yet. Information about new trends spreads quickly, and this increases the chances of being seen by potential clients.

3) Design An Infographic

High quality infographics are 30 times more likely to be read than text articles. Publishers that feature infographics grow traffic 12% faster, and the words “infographic” and “infographics” are searched about 547,000 times per month.

Need I say more? Visual information grabs attention better than just text alone.

When you’re designing an infographic, put the most interesting facts at the top. Ask yourself, which information really jumps off the page and grabs attention? Hook users with something shocking that will make them want to read more.

It’s not easy grabbing attention online these days. Try one of these 3 techniques and tell us how it goes!

What creative attention-grabbing ideas have you used in the past?

Share them in the comments!

Darren PierceFounderetailinsights

Image: Flickr

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Written by Darren Pierce

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