The eCommerce industry is constantly changing, and keeping up-to-date with what the experts are saying is critical.
See what these 3 eCommerce experts have to say about the industry in 2014, and learn how you can use this information to help etailers attract consumers and make more sales.
1) “My Data”
“2014 will be the year consumers finally start reasserting control over “My Data” . . . Consumers are now beginning to realize their online information is much more valuable than what they previously thought.”
- Silvio Tavares, The Cardlinx Association
Silvio reiterates how important trust and transparency will be moving forward for etailers. Brands that proactively invest in gaining this trust will be rewarded. Customers are going to expect tangible value in return for sharing their personal data, and they’re only going to share if they trust you.
2) Peer-To-Peer Commerce & Access vs Ownership
“Consumers either get what they need from each other, or they pay for access to goods and services rather than own them. And increasingly, consumers are the makers and influencers of goods in the marketplace.”
- Linda Bustos, Get Elastic
Linda mentions how Amazon was one of the first to use the power of peer-to-peer selling by offering both new and used goods from other users. Buy-back and trade-up programs are growing in popularity, and so is crowdsourcing. Many etailers are seeking the opinions of customers when designing new products and services.
3) Initial Point Of Contact
“Although consumers will still make the overwhelming majority of eCommerce purchases on company websites, social media networks will increasingly be the initial point of contact and research.”
- James Gagliardi, Digital River
Social media can’t be ignored anymore. It demands attention because it is the gateway to products and services for many consumers. Social networks are where consumers look for promotions and coupons, and social proof is becoming increasingly important. To stimulate social conversation, etailers need to encourage consumers to talk about their offerings online.
Help your clients fully leverage this information so they continue to stay on top of their industry.
What are other experts saying about eCommerce this year?