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21 Unique Content Ideas B2B Salespeople Can Use For Their Next eNewsletter

By Darren Pierce on Feb 3, 2016 4:00:00 PM

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Here are a few "bright" ideas

I think most of us would agree that maintaining a solid email database and consistently engaging those customers is good for growth. We know how effective email can be, but sometimes creating interesting, clickable content can get tiresome, and even though we know we need a new idea for our upcoming eNewsletter, we fall back on the same old stuff and waste an opportunity to engage our customers.

If you’re short on topics, here are 21 ideas you can start writing on today.

1) Customer testimonials or spotlights (go big and put together a video in addition to a few quotes and a photo!)

2) A big milestone or anniversary for your company

3) A survey or a poll

4) Quality content written by a third-party (some posts are just so good you have to share!)

5) An infographic (they’re pricy, but they’re super sharable)

6) 5 apps you personally find useful (chances are, your audience will too)

7) A contest or a giveaway

8) A product sneak peek

9) Community projects and volunteerism your company participates in

10) Reviews others have written about you or your business

11) Your most popular pins, posts or photos from the last month on Pinterest, Facebook or Instagram

12) A reminder that they need to connect with you on social media

13) Motivational quotes

14) Funny quotes

15) Fun holidays like National Ice Cream Day

16) Spotlight a new team member

17) A behind-the-scenes photo shoot of you and your co-workers during a “typical day”

18) An interview with a customer, industry expert, or even yourself!

19) A tradeshow you’re attending

20) An invitation to provide an honest opinion of your products or services

21) A big thank you for being awesome customers and for sticking with your company through thick and thin

Hopefully you find a few of these ideas useful! Shout out in the comments if you have one you think should be on this list.

Do you service ecommerce companies? See how etailinsights can enhance your lead generation!

Image: Flickr

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Written by Darren Pierce

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