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How B2B Salespeople Can Start Getting More Out Of LinkedIn in 2016

By Darren Pierce on Jan 27, 2016 6:00:00 AM

linkedin in 2016

Raise your hand if you’re 100% confident you’re getting absolutely everything you can out of LinkedIn in terms of lead generation, lead nurturing, and industry research?

If you already are, great. Check out this other blog post.

If not, follow along because these tips below will help you get more out of this important B2B social media platform.

1) Connections Breed Connections

LinkedIn will only become a lead generation tool after you start taking it seriously, and taking the platform seriously begins with your connections. If you’re only connected with friends, family, and your old college roommate, you’re not taking it serious enough.

When you connect with one person, you create an opportunity to connect with other 2nd and 3rd level connections who have already connected with that person. As you begin to connect with people in your industry, other connections are going to become available, which allows you to scale your audience quickly.

2) Search Smarter

LinkedIn has a robust search feature that allows you to find people by title, company, location, or keyword. Throw in a few choice filters and you can use a really narrow scope to find whomever you may be looking for.

Additionally, you can save searches and set up a weekly report, so when someone meeting your search criteria pops onto the map, you’ll be ready to connect.

3) Optimize Your Own Profile

Here’s food for thought—if you are thinking about trying to get more out of LinkedIn in 2016, your competitors and prospects are probably doing the same.

If you’re out doing research on a prospect, you can bet that same prospect is researching you if they’re serious about the sale. Making sure your photo is up-to-date, your profile is completed, and you have a strong base of connections will help you make a good impression.

LinkedIn is too important not to consider how to leverage it more in 2016.

Do you work with eCommerce companies? See how the etailinisights Growth Edition can help you generate more leads!

Written by Darren Pierce

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