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etailinsights eCommerce Data and Sales Blog

How To Measure Social Media ROI (Without Looking At Follower Count)

By Darren Pierce on Oct 16, 2014 6:00:00 AM

Too many social media marketers put too much stock into the importance of follower count.

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How To Use Hashtags To Increase Social Media Reach

By Darren Pierce on Jul 31, 2014 9:31:00 AM

Plenty of studies have shown that using 1-2 hashtags in a tweet helps to expand the reach of messages.

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5 Affordable Tools For Managing Your Social Media Presence

By Darren Pierce on Jun 17, 2014 6:00:00 AM

Social media can be a powerful way to connect with customers . . . if you manage it correctly.

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How To Reach More Clients With Fewer Tweets

By Darren Pierce on Apr 15, 2014 6:00:00 AM

Nearly 500 million tweets are posted each day, and it’s easy to get sucked into thinking that you have to constantly be sharing information on Twitter to reach a wide audience.

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How eCommerce Companies Can Use Pinterest To Generate More Leads

By Darren Pierce on Apr 8, 2014 6:00:00 AM

For many retailers, Pinterest is a no-brainer. Pictures of items like bags, jewelry, and clothing are all pinnable.

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Social Media Outreach Series: Connecting With Prospects Via LinkedIn

By Darren Pierce on Apr 3, 2014 6:00:00 AM

We close our social media outreach series by discussing LinkedIn.

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Social Media Outreach Series: Connecting With Prospects Via Google+

By Darren Pierce on Apr 1, 2014 6:00:00 AM

At this point in the series, I’m sure you see a trend. When you’re connecting with prospects on social media, building a rapport is crucial. You need to engage with them before directly reaching out.

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Social Media Outreach Series: Connecting With Prospects Via Facebook

By Darren Pierce on Mar 27, 2014 6:00:00 AM

Over the course of the next couple weeks, we’re touching on different ways you can leverage social media to connect with customers and generate leads.

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Social Media Outreach Series: Connecting With Prospects Via Twitter

By Darren Pierce on Mar 25, 2014 6:00:00 AM

Social media has become a large part of many people’s lives. Most users access their social media accounts multiple times a day, and they use it to connect with others in all sorts of different ways.

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CMOs Love Data, Research and Proof

By Darren Pierce on Jul 22, 2013 6:00:00 AM

Everyone can agree that taking an unnecessary risk is bad for business.

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