Too many social media marketers put too much stock into the importance of follower count.
Plenty of studies have shown that using 1-2 hashtags in a tweet helps to expand the reach of messages.
Social media can be a powerful way to connect with customers . . . if you manage it correctly.
Nearly 500 million tweets are posted each day, and it’s easy to get sucked into thinking that you have to constantly be sharing information on Twitter to reach a wide audience.
For many retailers, Pinterest is a no-brainer. Pictures of items like bags, jewelry, and clothing are all pinnable.
We close our social media outreach series by discussing LinkedIn.
At this point in the series, I’m sure you see a trend. When you’re connecting with prospects on social media, building a rapport is crucial. You need to engage with them before directly reaching out.
Over the course of the next couple of weeks, we’re touching on different ways you can leverage social media to connect with customers and generate leads.
Social media has become a large part of many people’s lives. Most users access their social media accounts multiple times a day, and they use them to connect with others in all sorts of different ways.