Too many social media marketers put too much stock into the importance of follower count.
How To Measure Social Media ROI (Without Looking At Follower Count)
By Darren Pierce on Oct 16, 2014 6:00:00 AM
How To Use Hashtags To Increase Social Media Reach
By Darren Pierce on Jul 31, 2014 9:31:00 AM
Plenty of studies have shown that using 1-2 hashtags in a tweet helps to expand the reach of messages.
5 Affordable Tools For Managing Your Social Media Presence
By Darren Pierce on Jun 17, 2014 6:00:00 AM
Social media can be a powerful way to connect with customers . . . if you manage it correctly.
How To Reach More Clients With Fewer Tweets
By Darren Pierce on Apr 15, 2014 6:00:00 AM
Nearly 500 million tweets are posted each day, and it’s easy to get sucked into thinking that you have to constantly be sharing information on Twitter to reach a wide audience.
How eCommerce Companies Can Use Pinterest To Generate More Leads
By Darren Pierce on Apr 8, 2014 6:00:00 AM
For many retailers, Pinterest is a no-brainer. Pictures of items like bags, jewelry, and clothing are all pinnable.
Social Media Outreach Series: Connecting With Prospects Via LinkedIn
By Darren Pierce on Apr 3, 2014 6:00:00 AM
We close our social media outreach series by discussing LinkedIn.
Social Media Outreach Series: Connecting With Prospects Via Google+
By Darren Pierce on Apr 1, 2014 6:00:00 AM
At this point in the series, I’m sure you see a trend. When you’re connecting with prospects on social media, building a rapport is crucial. You need to engage with them before directly reaching out.
Social Media Outreach Series: Connecting With Prospects Via Facebook
By Darren Pierce on Mar 27, 2014 6:00:00 AM
Over the course of the next couple of weeks, we’re touching on different ways you can leverage social media to connect with customers and generate leads.
Social Media Outreach Series: Connecting With Prospects Via Twitter
By Darren Pierce on Mar 25, 2014 6:00:00 AM
Social media has become a large part of many people’s lives. Most users access their social media accounts multiple times a day, and they use them to connect with others in all sorts of different ways.
CMOs Love Data, Research and Proof
By Darren Pierce on Jul 22, 2013 6:00:00 AM
Everyone can agree that taking an unnecessary risk is bad for business.