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How To Reach More Clients With Fewer Tweets

By Darren Pierce on Apr 15, 2014 6:00:00 AM

Nearly 500 million tweets are posted each day, and it’s easy to get sucked into thinking that you have to constantly be sharing information on Twitter to reach a wide audience.

That’s not true. There are more efficient ways to get your message out on Twitter.

Here are 4 tips that will help you reach more clients with fewer tweets.

1) Follow Like-Minded Tweeters

Surround yourself with users that share similar interests. Use tools like Twello and TweetSearch to find and connect with users so you can build a community.

Your tweets have a better chance of being noticed by like-minded users because they’re already actively seeking your content. You can increase the likelihood of getting retweets and mentions by putting targeted content in front of people that are already interested in what you have to say.

2) Give Your Brand A Face

People tend to connect better with people than businesses. Tweeting as a business or a brand can work, but if you want to really build strong relationships with users so they share your posts, try shifting the point of view of your content.

Instead of saying “we,” say “I”. Include a picture of a person, not your logo, and in the description, give your Twitter “spokesperson” qualities that other users can relate to.

3) Create Quality Over Quantity

Efficient tweeters focus on quality over quantity. Don’t get caught up in feeling like you have to tweet every hour on the hour. What’s more important is that you’re providing your followers with content they’ll actually use or find interesting. Too many random, low-quality tweets can get annoying.

4) Reply To Everything

Even if a question in a direct message or a mention doesn’t necessarily align with your area of expertise, give it your best shot. Tell the users that you appreciate them reaching out to you, and then point them in the right direction to find answers. Be helpful.

Tweets that directly respond to questions are the best kinds of tweets because you know at least one person is waiting to see what you post. Chances are, they will return the favor with a re-tweet in the future.

What tips do you have for becoming a more efficient tweeter?

Written by Darren Pierce

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