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5 Tips To Creating Can't-Miss Webinars

By Darren Pierce on Apr 10, 2014 6:00:00 AM

Webinars are great tools businesses can use to connect with customers and provide value in a unique, personal way.

Attracting customers to attend your webinars is half the battle. The other half is creating engaging presentations that offer insight and expertise on a certain topic.

Below are 5 tips to creating these can’t-miss webinars that will have consumers coming back for more.

1) Avoid Promoting A Series

My first piece of advice? Promote each webinar as a separate event.

Many companies will offer discounts for customers who sign up for multiple webinars, or even a whole series, at one time. Giving customers options may lead to indecisiveness. Instead of signing up right away, they may take a day to think about the different options and end up not signing up at all.

2) Recruit An Assistant

If it can go wrong, it will go wrong.

That’s where having an assistant comes in. Hire someone who is good with technology to troubleshoot technical problems during the webinar so you can completely focus on providing value to your viewers.

3) Tell Stories

Webinars can get really dry, and viewers can easily become distracted. The trick to holding their attention is to relate what you’re saying to real situations. And the best way to do that is through storytelling.

While statistics and facts can prove a point, stories captivate and will keep everyone interested.

4) Stay Focused

Keep your content tightly focused on one topic. Don’t stray off randomly and don’t over-expand. Time is money—so don’t make viewers feel like you’re wasting theirs.

It’s always better to go in-depth with a narrow topic than it is to briefly touch on a number of topics. People usually have a working knowledge of a topic going into a webinar, so you have to give them fresh, insightful information that they couldn’t just get with a quick Google search.

5) Leave Time For Q&A

Why do people attend webinars? To get their questions answered.

Don’t undervalue the Q&A, and certainly don’t skip over it. It’s almost better that you cut part of your normal presentation short than it is to buzz through a time where viewers can ask about specific issues pertaining to their businesses.

What advice do you have on creating interesting webinars?

Written by Darren Pierce

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