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3 Engaging Ways B2B Sales People Can Use Instagram To Attract More Online Retailer Leads

By Darren Pierce on Sep 16, 2015 11:00:00 AM

Now I know what you’re thinking.

Instagram is a great tool B2C brands can use to engage customers with stellar visual content, but of all the other platform options, Instagram is probably the last one I’m picking to try to reach online retailers.

Well, I’m here to tell you that Instagram isn’t just for businesses that sell consumer products. You can use it to attract more online retailer leads, and here are three ways how.

1) Give Them A Glimpse Into Your Company’s History

Posting old company photos and celebrating anniversaries, milestones, awards and other significant events in your company’s history provides context to your company’s story.

All B2B sales begin with an information search, so the more interesting info you can put out there about your company the better. Helping customers understand where you started and how you got to where you are now might drive an emotional connection and encourage an online retailer to reach out.

2) Provide Product Demos

Instagram videos only last up to 15 seconds, but that should be long enough to demonstrate a new feature or how to most efficiently leverage one of your tools. The time limit forces you to be succinct and it lessens the amount of effort necessary for a prospect to engage with you. Most are willing to give you a few seconds of their life while they’re scrolling through a feed.

Sprout Social is a good example of a brand that regularly uses Instagram to show customers how to use their products.

3) Run Contests

If someone walked up to me and told me that he didn’t like free stuff, I’d call him a liar.

Sometimes freebies are just the bait you need to hook an online retailer into the sales cycle.

Develop a short, simple hashtag, write up a few guidelines, and pick an enticing prize—that’s all you need to generate a heck of a lot of engagement on your Instagram feed. These tips to running a successful Instagram contest will help you get started.

Just because Instagram is perfect for connecting B2C companies with their customers doesn’t mean it can’t also help you generate more B2B leads.

Are you interested in attracting more online retailer leads? See how our newest tool, Technology Spy, will help you find willing prospects!

Written by Darren Pierce

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