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5 Expert Guides To Killer B2B Social Marketing On Google+

By Darren Pierce on Dec 2, 2014 6:00:00 AM

In my experience, Google+ is one of those platforms where either you just get it or you don’t. And if you don’t, it can be intimidating.

There’s a lot to learn before you can start to market yourself effectively on it, which is why I wanted to provide a few of the best resources I’ve found on the topic.

Below are 5 expert guides that will help anyone with any level of knowledge about Google+ to start marketing on the platform more effectively.

5 Big Reasons Why You Should Consider Google Plus Marketing

If you haven’t taken the plunge yet, then this is the first resource you should check out. It’ll help you rationalize the time and effort it takes to get started on a new platform.

The post talks about the 5 most important reasons why you should be using Google+

  1. Search
  2. Google Authorship
  3. Right Hand Space (in the search results)
  4. Sign In With Google+
  5. Google+ Ripples

Beginner’s Guide To Understanding Google Plus

This resource will help you understand the functionality of Google+, which is always a good first step. It’ll take you through what communities, circles and hangouts are all about.

The Anatomy Of A Perfect Google+ Post

You might as well start doing things right from the get-go. Why waste your time experimenting with post that have already been proven not to work when you can optimize right now?

Effective Content Marketing On Google Plus: 5 Tools To Measure Success

This is the perfect place to go to figure out how the heck you’re going to measure the effectiveness of your Google+ campaigns. This post explains what each tool does and how you can use it.

Here are the tools mentioned

7 Point Checklist To Dominate Your Personal Brand Using Google Plus

If strategy is what you’re looking for, this post will give it to you. It touches on everything from profile optimization to how to manage your contacts.

I hope you find these Google+ marketing resources useful!

Are you marketing on Google+?

Share a few thoughts on how it’s going!

Image: Flickr

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Written by Darren Pierce

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