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etailinsights eCommerce Data and Sales Blog

Marketing Emails and The Power of Endorsements

By Darren Pierce on Dec 28, 2017 3:31:27 PM



How long does it take you to write a marketing email? How often does it get read?

The average open rate for B2B marketing emails across all industries is about 20%. However, when you’re emailing an eCommerce prospect for the first time, there is a good chance it will end up in the trash. If you want to get your open rates up to the industry average, or better, turn potential leads into happy customers, there is one crucial ingredient to keep you in the game: product endorsements.

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How To Use Loss Aversion To Your Advantage

By Darren Pierce on Dec 28, 2017 3:31:15 PM


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5 Great Online Resources For Sales Professionals

By Darren Pierce on Dec 28, 2017 3:31:00 PM


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How to Craft a Follow-Up Email That Gets Results

By Darren Pierce on Dec 28, 2017 3:30:47 PM



My first job was as a host at a restaurant called Darryl’s 1890. I was 15, and before I knew it, I was waiting tables. Despite having no idea what I was doing, I seemed to be good at it, and after a while, I began to understand why. It isn’t so much what I did, but rather what I didn’t do that led to a sale.

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3 Reasons Your Prospects Won’t Engage With Your Brand Online

By Darren Pierce on Dec 28, 2017 3:30:31 PM



The average person picks up his phone close to 1,500 times per week. That’s a lot of competition, and a lot of distraction. In fact, studies show that the human attention span is now shorter than that of a goldfish.

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3 Strategies For Creating An Email Newsletter That Prospects Will Actually Read

By Darren Pierce on Dec 28, 2017 3:30:16 PM



How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?

91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging

But what if those emails are getting ignored?

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3 B2B Sales Trends To Look Out For In 2018

By Darren Pierce on Dec 28, 2017 3:29:56 PM



Sales strategies are constantly shifting and changing to respond to customer needs and new technologies. Thanks to the mobile revolution, social media has become a primary method of lead nurturing, and as the new year begins, we have an entirely new set of trends to look out for.

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How To Create the Perfect Email Marketing Strategy Before A Trade Show

By Darren Pierce on Dec 28, 2017 3:29:45 PM



Trade show season is right around the corner!

For some, it's the most exciting time of year, wandering the aisles, visiting their favorite brands and trying out new demos. For others, it can be a nightmare, trying every B2B marketing tactic in the book to get potential leads to visit their booths.

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6 Ways To Build Your Professional Brand And Increase Your SSI Score on LinkedIn

By Darren Pierce on Dec 28, 2017 3:29:31 PM



If someone asked you what your brand is, how would you answer?

Building your professional brand is one of the most influential factors contributing to your Social Selling Index (SSI) score on LinkedIn, which is more important than you might think.

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How to Find eCommerce Leads For Your Business

By Darren Pierce on Dec 28, 2017 3:29:13 PM


One of the most common questions we receive from marketing newbies is, "How do I find a list of the top Online Retailers?" Or in B2B speak, "How do I find eCommerce Leads?"

It’s a simple question and frankly, it's why we started etailinsights. We have a database of all the online retailers and a subscription that instantly lays them at your fingertips. But not everyone subscribes to our mailing list, and not everyone knows what to do with that information once they have it.

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