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etailinsights eCommerce Data and Sales Blog

March eCommerce Trade Show Preview

By Ashley Boswell on Mar 9, 2018 3:44:45 PM

March is here, and this month is full of action and insight. There are quite a few eCommerce trade shows taking place this month, so be prepared to make a few trips or follow along with all of the conferences online.

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February eCommerce Trade Show Preview

By Ashley Boswell on Feb 2, 2018 10:20:00 AM

As we enter into February, we are also starting a new month of eCommerce trade shows. There are some very insightful conferences going on over the next few weeks, so you will want to take full advantage of all the information that is shared.

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Send Relevant and Customized Messages, by Michael Foy

By Darren Pierce on Jan 31, 2018 8:34:57 PM

Power User Spotlight: Michael Foy, Inmar

Michael's Hack: Kill the General Seed Letter and Generic Cold Calls

 In today's prospecting world, we HAVE to know in detail what a potential prospect will need based on research and tie it to their product, balance sheet, competitors, etc. A modern-day prospector HAS to figure it out versus wasting time on the same general emails and voicemails these prospects are getting 10 times a day.


etailinsights Power User Interview

Michael, what is your favorite restaurant in Dallas and why?

Papas Brothers Steaks. Dallas has tons of outstanding steak restaurants, but their attention to detail and perfect execution of your steak is second to none. Their sides are robust and always a delight.

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etailinsights Announces Top 40 eCommerce Trade Shows of 2018

By Rachael Love on Jan 5, 2018 11:14:31 AM

Cary, NC -- etailinsights, the leading provider of eCommerce Leads to Trade Show exhibitors, has officially released its third annual Top 40 eCommerce Trade Shows for 2018. The complete list provides details, along with conference highlights, on the leading eCommerce events for the upcoming year. These Top 40 eCommerce Conferences are the best sources for eCommerce Leads, especially when used in conjunction with the etailinsights solution.

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Marketing Emails and The Power of Endorsements

By Darren Pierce on Dec 28, 2017 3:31:27 PM



How long does it take you to write a marketing email? How often does it get read?

The average open rate for B2B marketing emails across all industries is about 20%. However, when you’re emailing an eCommerce prospect for the first time, there is a good chance it will end up in the trash. If you want to get your open rates up to the industry average, or better, turn potential leads into happy customers, there is one crucial ingredient to keep you in the game: product endorsements.

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How To Use Loss Aversion To Your Advantage

By Darren Pierce on Dec 28, 2017 3:31:15 PM


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5 Great Online Resources For Sales Professionals

By Darren Pierce on Dec 28, 2017 3:31:00 PM


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How to Craft a Follow-Up Email That Gets Results

By Darren Pierce on Dec 28, 2017 3:30:47 PM



My first job was as a host at a restaurant called Darryl’s 1890. I was 15, and before I knew it, I was waiting tables. Despite having no idea what I was doing, I seemed to be good at it, and after a while, I began to understand why. It isn’t so much what I did, but rather what I didn’t do that led to a sale.

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3 Reasons Your Prospects Won’t Engage With Your Brand Online

By Darren Pierce on Dec 28, 2017 3:30:31 PM



The average person picks up his phone close to 1,500 times per week. That’s a lot of competition, and a lot of distraction. In fact, studies show that the human attention span is now shorter than that of a goldfish.

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3 Strategies For Creating An Email Newsletter That Prospects Will Actually Read

By Darren Pierce on Dec 28, 2017 3:30:16 PM



How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?

91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging

But what if those emails are getting ignored?

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