etailinsights eCommerce Data and Sales Blog

3 Reasons Your Prospects Won’t Engage With Your Brand Online

By Darren Pierce on Dec 28, 2017 3:30:31 PM

 

 

The average person picks up his phone close to 1,500 times per week. That’s a lot of competition, and a lot of distraction. In fact, studies show that the human attention span is now shorter than that of a goldfish.

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3 Strategies For Creating An Email Newsletter That Prospects Will Actually Read

By Darren Pierce on Dec 28, 2017 3:30:16 PM

 

 

How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?

91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging

But what if those emails are getting ignored?

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3 B2B Sales Trends To Look Out For In 2018

By Darren Pierce on Dec 28, 2017 3:29:56 PM

 

 

Sales strategies are constantly shifting and changing to respond to customer needs and new technologies. Thanks to the mobile revolution, social media has become a primary method of lead nurturing, and as the new year begins, we have an entirely new set of trends to look out for.

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How To Create the Perfect Email Marketing Strategy Before A Trade Show

By Darren Pierce on Dec 28, 2017 3:29:45 PM

 

 

Trade show season is right around the corner!

For some, it's the most exciting time of year, wandering the aisles, visiting their favorite brands and trying out new demos. For others, it can be a nightmare, trying every B2B marketing tactic in the book to get potential leads to visit their booths.

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6 Ways To Build Your Professional Brand And Increase Your SSI Score on LinkedIn

By Darren Pierce on Dec 28, 2017 3:29:31 PM

 

 

If someone asked you what your brand is, how would you answer?

Building your professional brand is one of the most influential factors contributing to your Social Selling Index (SSI) score on LinkedIn, which is more important than you might think.

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How to Find eCommerce Leads For Your Business

By Darren Pierce on Dec 28, 2017 3:29:13 PM

 

One of the most common questions we receive from marketing newbies is, "How do I find a list of the top Online Retailers?" Or in B2B speak, "How do I find eCommerce Leads?"
 

It’s a simple question and frankly, it's why we started etailinsights. We have a database of all the online retailers and a subscription that instantly lays them at your fingertips. But not everyone subscribes to our mailing list, and not everyone knows what to do with that information once they have it.

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Think Outside the Box, by Barbara Rausch

By Darren Pierce on Dec 20, 2017 2:14:13 AM

Power User Spotlight: Barbara Rausch, RRD


Barbara's Hack: Find Creative Solutions for a Customer's Problems 

My customers are etailers, and etailers are innovators. They are entrepreneurs and go-getters. Before I started my career in sales many years ago, I was a customer service representative. I was on the other end of that phone, usually fixing something my previous organization had done wrong. As a sales person now, it’s my job to think ten steps ahead and find creative solutions to my customer’s complex problems. Balancing my customer’s budget, their transit needs, and their customer’s expectations when shipping a package across the planet is a delicate matter – one that can be done with innovative ideas and the right team of people to make it happen. That’s where RRD makes that magic happen for our customers.

 

etailinsights Power User Interview

Barbara, what is your favorite restaurant in Los Angeles and why?

Mastros Ocean Club in Newport Beach is one of those amazing restaurants where the service and food are second to none. If you don’t mind a decent dent to your credit card, this place is fabulous for an amazing anniversary, birthday, or any special occasion. It’s on the coast of Newport Beach, and if you’re lucky (and early), you may be able to score a window seat with the view of the beautiful California coastline. My husband and I celebrated our anniversary here last year, and the meal was one we will never forget.

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Make Your Sales Calls During Lunch, by Evan Babineaux

By Darren Pierce on Oct 31, 2017 11:59:06 AM

Power User Spotlight: Evan S. Babineaux, DHL eCommerce


Evan's Hack:  Visit Online Retailers during Lunch 

If you’re calling on small to medium sized businesses, lunch is often a good time to catch the owners. Just like salespeople, they work during times when most are taking breaks.

 

etailinsights Power User Interview

Evan, what is your favorite restaurant in Dublin and why?

Tucci’s in Dublin, OH. It has the best patio and a small but well thought out menu. The buildings in downtown Dublin, OH are all from the 19th Century, which adds a nice touch. It’s also within walking distance to many other bars and dessert shops for after the meal. It’s my go-to for brunch, lunch, or dinner.

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Cold-Calling is NOT Dead, by Ally Paul

By Darren Pierce on Oct 18, 2017 10:46:21 AM

Power User Spotlight: Ally Paul, Monetate


Ally's Hack:  Reach out to prospects in multiple channels. 

In this day and age, social selling is a huge tactic that I think all salespeople should use. In addition, do all the research you can beforehand to make sure you're reaching out to the correct contact at a company. If you're blasting multiple people at a company, not only is that time consuming, but you will most likely get put on a blacklist, and they won't even see emails from your company in the future.

My last piece of advice would be to personalize your messaging. Prospects don't want to hear robotic pitches or see template-like emails all day, especially when they're in an industry that gets these messages from thousands of vendors every day. Do something to stand out.

Also - the phone/cold-calling is NOT dead...

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How to Find eCommerce Leads For Your Business

By Darren Pierce on Sep 18, 2017 5:03:23 PM

One of the most common questions we receive from marketing newbies is, "How do I find a list of the top Online Retailers?" Or in B2B speak, "How do I find eCommerce Leads?"
 

It’s a simple question and frankly, it's why we started etailinsights. We have a database of all the online retailers and a subscription that instantly lays them at your fingertips. But not everyone subscribes to our mailing list, and not everyone knows what to do with that information once they have it.

Continue Reading

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