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etailinsights eCommerce Data and Sales Blog

Laddered prospecting by Cindy Bradley

By Rachael Love on Mar 3, 2022 1:08:29 PM

Power User Spotlight: Cindy Bradley, ShopRunner


Cindy's Sales Hack: Laddered prospecting

I have always employed a laddered prospecting approach. What that means is that while my most relevant contact is the VP of Ecommerce, I will pull contacts that are in supporting roles (manager level) for the same person and cross functional colleagues. The reason being, people in manager level roles are often more aspirational and looking for kudos internally, so they are more apt to take the time to digest a prospecting note and either respond or flip to the VP of Ecommerce. In this case, the senior colleague is more receptive to a conversation since it's been vetted internally. The same is true for their cross functional colleagues--since it's not their bailiwick, they are more apt to flip it to their colleague. Etailinsights gives me all the contacts from Manager to C-suite, enabling me to successfully deliver laddered outreach approach.

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March 2022 eCommerce Events Preview

By Rachael Love on Mar 1, 2022 11:57:25 AM

March is a busy month in the eCommerce trade show world. Whether you are interested in adding a few trips to your calendar or you simply want to stay on top of the latest industry events, here our picks for the top events taking place this month.

These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2022.

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February 2022 eCommerce Events Preview

By Rachael Love on Feb 3, 2022 2:32:13 PM

2022 is already in full swing! Whether you are interested in adding a few trips to your calendar or you simply want to stay on top of the latest industry events, here's our picks for the top eCommerce events taking place in February.

These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2022.

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January 2022 eCommerce Events Preview

By Rachael Love on Jan 3, 2022 10:34:24 AM

New year, new trade shows! As we kick off 2022, we wanted to share the top eCommerce events taking place this month.

These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2022.

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Top 40 eCommerce Trade Shows of 2022

By Rachael Love on Dec 1, 2021 5:02:35 PM

We are excited to announce our annual list of the Top 40 eCommerce Trade Shows & events for the upcoming year. With so many conferences to consider attending or exhibiting, etailinsights recognizes the 2022 finalists as the best of the best within the eCommerce event space.

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Make friends with everyone you meet by Megan Quigley

By Rachael Love on Nov 22, 2021 5:33:01 PM

Power User Spotlight: Megan Quigley, Marketplacer


Megan's Sales Hack: Make friends with everyone you meet

Make friends with everyone you meet and don't take yourself too seriously! You will leave a lasting impression being genuine & listening. Not every conversation you have with a prospect has to be a hard sales pitch. It is fun getting to know people, and what drives the passion behind their projects and brands. The discussions you have where you empathize with your target, hear their goals, and support their visions are the ones that convert!

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Be transparent and fair by Jackson Harrower

By Rachael Love on Oct 18, 2021 8:43:17 AM

Power User Spotlight: Jackson Harrower, Boosted Commerce


Jackson's Sales Hack: Be transparent and fair

This is perhaps less of a hack and more of a philosophy, but the most important tenets for us to consider when approaching new sellers are transparency and fairness. We are only interested in win-win partnerships, so we'll look to structure transactions that provide maximum value in areas most important to sellers. We're always fully transparent about both our intentions and our thought process. Above all else, we want to be known for doing business the right way, and we've found this philosophy to be a tangible differentiator in attracting sellers.

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October 2021 eCommerce Events Preview

By Rachael Love on Oct 4, 2021 1:30:02 PM

Q4 is officially underway and the online retail community has another action-packed month of eCommerce events to look forward to. Here are a few of the top conferences taking place over the next few weeks. These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2021.

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Leverage etailinsights' Technology Spy by Jen Herter

By Rachael Love on Sep 8, 2021 1:50:08 PM

Power User Spotlight: Jen Herter, LimeSpot


Jen's Sales Hack: Leverage etailinsights' Technology Spy

First of all, I don't think any "hack" out there will ever outperform persistence. With that being said, the etailinsights Technology Spy hack comes into play when I send out personalized cold emails at scale. Leveraging this feature, I may receive an email notification from Technology Spy telling me an online retailer is new to Shopify Plus. When I click on their account in etailinsights, I find out they're using Yotpo for reviews and Klaviyo for email. The intel that Technology Spy provides, leads me to quickly craft a personalized prospecting email that talks about how LimeSpot integrates with both Yotpo and Klaviyo.

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September 2021 eCommerce Events Preview

By Rachael Love on Sep 7, 2021 9:40:45 AM

As the summer season winds down, the eCommerce trade show scene continues to ramp up. Here are a few of the top conferences taking place over the next few weeks. These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2021

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