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etailinsights eCommerce Data and Sales Blog

Brevity is the Key to Success by Josh Lough

By Rachael Love on Mar 15, 2023 1:04:02 PM

Power User Spotlight: Josh Lough, AddShoppers

Josh's Sales Hack: Brevity is the Key to Success

Josh Lough

Brevity is the key to success in cold outreach. It's better to get straight to the point than to add bad personalization techniques that company decision makers don't have the time to read.


etailinsights Power User Interview

Josh, what is your favorite restaurant in Charlotte and why?

Mama Mia Too. Family owned, unique atmosphere, and incredible Italian food.

What drove you to begin a sales career in eCommerce?

The pandemic got me interested in either a WFH atmosphere, or a career where extra effort correlates to better compensation. I lucked out and found both of these qualities in one place.

How does AddShoppers help etailers? 

SafeOpt retargets lost shoppers and generates additional revenue for etailers with a direct-to-consumer retail website.

How are you using etailinsights to find eCommerce leads?

Our BizDev team uses etailinsights to source leads to provide to our Sales Team. Our platform was built for eCommerce brands, so having access to a database exclusively covering online retailers is huge. We spend considerably less time weeding out irrelevant information in etailinsights, compared to other databases. We especially love how etailinsights is able to identify the decision makers for brands we want to reach out to. This helps us conduct targeted outreach more effectively. Also, their support team is unmatched, in my opinion. We've had nothing but positive experiences with etailinsights.

What is your favorite eCommerce Conference and why?

I haven't been able to attend one yet, but hope to get the chance to experience Affiliate Summit (East or West). Many of our clients and brands who fit our ICP attend this one. 

Written by Rachael Love

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