etailinsights eCommerce Data and Sales Blog

Email subject lines are as much of an art as they are a science. It takes constant creativity to make sure your messages aren’t repetitive and annoying, and there definitely isn’t one single way to shape an email subject line, but in the same breath, some words and emojis have proven themselves to be more effective at generating opens that others.

The amount of digital data out there is staggering. This infographic is a little old, but I think it will help you wrap your head around just how much data is created every minute of every day. You can bet that the numbers are even higher today than when that was first published.

There are two ways to get to the top of the Google search results. One way is to invest in an SEO strategy. The other is to pay Google to put you up there.

I’ve sent and received hundreds (if not thousands) of marketing emails over the years, and as a result, I’ve been able to identify a few important elements that affect open rates. If your email lists are targeted and you’ve taken steps to personalize, yet your response rate is still less than 10%, your email format could need some work.

SlideShare has become the world’s largest community for sharing presentations and professional content, making it a perfect social tool for B2B salespeople. Few other places on the web provide a better platform than SlideShare for B2B salespeople to create a community around their content.

With technology flying at the speed of light these days, it may seem like Podcasts are already a thing of the past, but unique monthly podcast listeners have grown by 300% to 75 million per month from five years ago, and podcast subscriptions eclipsed the 1 billion level in 2013.

When there are only 24 hours in a day, your emails have piled up, and you’re just sitting down to work on last week’s projects, competitor research is probably the furthest thing from your mind.

Think back to your last appointment with a prospect. How many questions did you ask?

B2B selling is such a competitive space that one bad habit of embarrassing faux pas can completely ruin a deal. Salespeople sometimes naively do things that chafe decision-makers.

Here are the three most common ways salespeople annoy sales qualified leads and how you can avoid them.

What steps are you taking to increase your personal productivity this year?