etailinsights eCommerce Data and Sales Blog

When the words are flowing and the ideas just keep coming, I could blog all day. Literally.

Changes in the Internet marketing and sales space happen faster than industry bloggers are able to type. Thinking back a few years ago when SEO was first becoming a buzzword makes me realize just how much digital marketing and sales have evolved.

Whether you’re brainstorming a new way to approach a prospect or how you can bolster the look of your marketing materials to better communicate your message, B2B sales take a good amount of creativity.

Podcasts aren’t the hottest digital sales and marketing technique around, but they can be a great tool to build an audience, create awareness, and drive potential etailer clients to your website.

To succeed in sales, you have to keep refilling the pipeline with qualified prospects. Of course, this isn't always easy. Prospecting takes time, something I know you don't have a lot of, which is why I want to share 3 strategies for increasing the efficiency of your client prospecting so you can stop wasting your precious time.

In order to increase the lifetime value of your etailer clients, you have to have a strong customer retention strategy in place.

Unfortunately for many etailers, Google doesn’t operate like the NHL. When you do something wrong, they don’t stop the game, put you in the penalty box, set a timer, and then let you go back in after a while.

Email subject lines are as much of an art as they are a science. It takes constant creativity to make sure your messages aren’t repetitive and annoying, and there definitely isn’t one single way to shape an email subject line, but in the same breath, some words and emojis have proven themselves to be more effective at generating opens that others.

The amount of digital data out there is staggering. This infographic is a little old, but I think it will help you wrap your head around just how much data is created every minute of every day. You can bet that the numbers are even higher today than when that was first published.