With technology flying at the speed of light these days, it may seem like Podcasts are already a thing of the past, but unique monthly podcast listeners have grown by 300% to 75 million per month from five years ago, and podcast subscriptions eclipsed the 1 billion level in 2013.
Those are big numbers.
And as a sales person, you can and should take advantage of this expanding market. If those stats weren't enough to convince you, here are two more reasons why you should be using podcasts as a sales tool.
1) Podcasts Grow Traffic
Every business already has a blog these days because all the big content marketing gurus say it’s one of the best ways to boost traffic to your site. With so many people jumping on the bandwagon, competition has expanded exponentially and there are now about 30 million active blogs on the Internet.
Compare that to only 200,000 active podcasts, and you tell me which market would be easier to break into.
Not only will you be able to join a less-crowded market, you’ll also have other platforms like iTunes to promote your brand.
2) Podcasts Position You As A Thought Leader
It’s getting harder and harder to establish your authority on the web around a certain subject because many authentic (and wannabe) authorities are already out there posting away.
Podcasts give you a platform to share valuable information that can help differentiate yourself from competitors. As you build an audience, you’ll also build a reputation, and pretty soon prospects will be coming to you.
They might not be coming to buy right away, but at the very least they’re looking to engage, and any time you can increase engagement with your customers it’s a big win.
If podcasting sounds like something you’re interested in pursuing, hold tight! We’ve got a post coming in the next couple weeks that outlines the most efficient way to build your first series of podcasts.
Do you have a favorite podcast you listen to?
Share it in the comments!