Email marketing is one of many ways B2B salespeople can reach prospects, nurture leads, and increase sales. Similar to social media where anyone can log in and start posting, anyone can send out a virtual newsletter and call it email marketing, but the chances of those campaigns being successful are slim to none.
Why We Added Technology Spy
Technology Spy is our newest (and I think coolest) solution we’ve developed that allows users to track what technology prospects are using.
3 Secrets To Getting More Done Each Day
We can all be a little more productive, can't we?
5 Big B2B Social Media Don'ts That Will Ruin Your Reputation
Social media is an awesome marketing tool that gives etailers and clients an intimate look at your business. A solid social media strategy can certainly enhance your reputation in your industry, but it takes just one mistake to destroy your own credibility.
A Look Back At 2014: Major Takeaways & Important Learnings For 2015
Last year is done and gone, and I’m sure you’re already moving full steam ahead toward your 2015 objectives. Before you get too deep into new initiatives, I wanted to take a moment to recap some of the most important takeaways and learnings from 2014.
Should eTailers Completely Abandon Their Facebook Outreach Strategy In 2015?
Here's a stat for you: Organic Facebook reach has declined to 6%, a 49% drop since last October.