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etailinsights eCommerce Data and Sales Blog

3 Ways Your etailer Clients Can Increase Black Friday & Cyber Monday Sales

By Darren Pierce on Oct 14, 2014 6:00:00 AM

With two of the biggest shopping days of the year for etailers coming up, everyone’s looking for a new way to get ahead of the competition. At this point, customers don’t just assume big deals are coming the day after Thanksgiving—they’re expecting it.

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3 Mobile Marketing Strategies Your etailer Clients Need To Know

By Darren Pierce on Oct 9, 2014 6:00:00 AM

Mobile marketing is all the rage right now, and a big reason why is because marketers have unlimited opportunities to leverage the channel in creative ways.

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5 Blogging Tips For B2B Content Marketing Success

By Darren Pierce on Oct 7, 2014 6:00:00 AM

Are you a blogger?

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Why Your Website Needs To Be Fast (And How To Make Sure It Is)

By Darren Pierce on Oct 2, 2014 6:00:00 AM

Let’s cut to the chase—your website needs to be fast. Really fast. Like wow-I-literally-just-clicked-that-link fast.

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5 Tips To Shrink Your To-Do List

By Darren Pierce on Sep 30, 2014 6:00:00 AM

It doesn’t matter what hour of the day, day of the week, or month of the year it is, there always seems to be something more to do. The task list of a salesperson is never-ending, and if you don’t take control of it, it will swallow you whole.

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How To Identify & Engage With Online Influencers In Your Industry

By Darren Pierce on Sep 25, 2014 6:00:00 AM

Industry influencers are people who have a voice that affects how etailers think and act. They’re in positions of authority that have been given to them through years and years of hard work and trust-building.

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Why Email Unsubscribes Really Aren't That Bad

By Darren Pierce on Sep 23, 2014 6:00:00 AM

Email marketing is a profitable communication channel, which is why many businesses will panic when that unsub rate gets just a little too high.

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How To Write Compelling Copy That etailers Will Actually Read

By Darren Pierce on Sep 18, 2014 6:00:00 AM

Depending on the product, B2B copy can be dry. Really dry. Like put-your-head-down-and-hope-no-one-walks-by-your-office dry.

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5 Ways To Accurately Measure Your Sales Team's Performance

By Darren Pierce on Sep 16, 2014 6:00:00 AM

If I were to guess, you and I are similar in at least one way—we like to measure things. We like to create goals, establish metrics, and analyze output to determine if we’ve reached our objectives.

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3 Ways Technology Has Affected How Sales People Communicate

By Darren Pierce on Sep 11, 2014 6:00:00 AM

Technology has completely changed society. This includes how we communicate. As professional salespeople and marketers who rely on communicating messages to customers, we have to pay attention to these changes.

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