Let’s cut to the chase—your website needs to be fast. Really fast. Like wow-I-literally-just-clicked-that-link fast.
Your competitors are optimizing their page rendering speeds, and you should be doing the same.
Let’s get into a few reasons.
Speed Affects All The Metrics We Care About
Nearly all the metrics you look at to determine ROI are tied to your site speed: bounce rate, conversion rate, average visit duration, the list goes on.
Speed affects them all.
Additionally, 79% of users who have trouble with website performance say they won’t return.
How many of those metrics are affected by just these 3 statistics mentioned?
Faster Site = More Money
Just one second lost can mean big bucks.
A one-second delay in page load time causes a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.
How much does that drop in conversions cost your business specifically? Do the math quickly.
Yeah, it’s a good chunk of change—all because of a one-second difference.
Having a faster site really does equate to making more money.
How You Can Make Your Site Faster
1) Figure out what’s slowing it down in the first place. Use a tool like Pingdom Website Speed Test and to get an analysis of how your site is performing compared to competitors.
2) Pick off the low-hanging fruit. Once you’ve got your list of potential improvements, start with those quick and easy tasks. Delegate them to the most appropriate people.
3) Create a timeline for longer projects. Most projects don’t have a quick fix. Not surprising. Take the time to put a long-term plan in place so you can continue to make improvements.
Speed kills . . . SALES, that is! Do you know how well your site is performing? Time to find out.
What other tips on page rendering speed do you have?