Are you a blogger?
Do you intend to be?
Whether you’ve just started posting or have been blogging for years, these five blogging tips will help you stay on track and maximize the impact of your content marketing efforts.
1) Save The Sales Pitch
Don’t get me wrong. A blog is definitely a sales tool. I just don’t think it’s the place to be publishing sales pitches.
A blog should really be used to gain trust and share insight. For most companies, a post might be the one and only point of contact with a potential client. If you’re not portraying the right impression, that client won’t be back.
2) Social Media Buttons Should Be Obvious, Not Obnoxious
Have you ever been to a blog where if your browser window isn’t just right the social media buttons partially block some of the text?
Social buttons are awesome and you want them to be available, but you don’t want them to take away from your content, especially on a mobile device where space is limited.
You can find the right buttons for your blog here.
3) Answer Questions
Good bloggers answer the questions readers are asking.
Great bloggers answer the questions readers haven’t asked yet but were going to.
Blogging is all about answering questions and solving problems. If you can do both, you’re good to go.
Bonus tip: when you’re answering a reader’s question, use the question in the title!
4) Create An irresistible Headline
According to some of the best copywriters of all time, you should spend HALF the time it took to write to post to develop your headline. The reasoning is simple--without a good headline, no one sees your content.
5) Take A break
Wasn’t expecting this one, were you?
To have a great blog, you have to take a break sometimes. Doing so will liven up your content and help you break out of the weekly or monthly writing routine.
It’ll also help the blog live longer because you won’t get burnt out.
These 5 blogging tips will help you stay on track with your B2B content marketing efforts.
What other tips do you have for managing a B2B blog?