etailinsights eCommerce Data and Sales Blog

Every year around this time, I like to look back at the past 12 months to reflect on trends and hot topics and to compare them to what’s being talked about heading into the New Year. Here are 10 etailinsights posts from 2015 that I think are worth looking back on before we dive head first into 2016.

All the experts keep saying we need to be on social media engaging our fans, but how do we actually engage our fan base?

From the perspective of an online retailer lead, not much differentiates you from every other salesperson out there trying to sell a product or service. You’re a dime a dozen until you show them why they can trust you over the other guy, and the quickest way to build this trust is to prove your credibility.

Every year in late November we get together with friends and family to share what we’re thankful for, so I thought I would take the time to write about the top 3 things we should all be thankful for as B2B salespeople.

The holidays are a busy time for everyone, but they're especially busy for retailers. With so many daily to-dos on the list to make sure their Black Friday and Cyber Monday campaigns go as planned, you can’t expect them to have time to pick up the phone to chat with you about your products.

Follow-ups can be tedious and discouraging, and I don’t personally like to be seen as that annoying salesperson who won’t stop calling, but consistent follow-ups are a crucial part of sales.

Posting useful information to a blog consistently is a great way to build authority and generate some leads, but if you really want to take your content marketing to the next level and turn it into a lead generating machine, you have to understand what kind of content your leads are looking for.

LinkedIn may be the leader when it comes to finding and connecting with B2B sales leads, but Twitter still has more to offer than many salespeople realize. When used correctly, it can be an effective prospecting tool all its own. Here’s how you can leverage this social network to find, research, and connect with online retailer leads.

4 Annoying Questions Salespeople Ask Online Retailer Leads That Ruin Deals

How often do you hear the words, “no,” “not at this time,” and “we’re just not interested?”