The holidays are a busy time for everyone, but they're especially busy for retailers. With so many daily to-dos on the list to make sure their Black Friday and Cyber Monday campaigns go as planned, you can’t expect them to have time to pick up the phone to chat with you about your products.
But as a salesperson, if you wait until the New Year, that warm lead might go cold.
So what can you do to make sure your brand stays top-of-mind?
Here are a few ideas.
1) Offer To Help
Instead of pitching your product, send them something they can actually use in the short term as they prepare for their holiday rush. Remind them of a few industry trends that might affect performance, or provide an in-depth checklist of holiday to-dos.
Most of the information you dig up probably won’t be new to them, but they’re more likely to pay attention to something that is relevant to what they're worried about at the moment.
2) Snail Mail A Letter
The average user receives hundreds of emails each day, especially around the holiday rush. With so many emails flooding the inbox, most people are going to be quick on the trigger when it comes to deleting unnecessary messages.
Sending a hand-written letter (yes, on paper) bypasses your lead’s internal "email deletion radar" and gets delivered to him in person. Even if it’s just to say, “Hey, let me know if there’s anything I can do,” snail mail notes are so rare you tend to remember them.
3) Send A Gift
I don’t care how busy your lead claims to be; if a box of chocolates appears on his desk, he’s probably going to take the time to indulge.
Gift-giving is such a great way to remind your lead that you’re still around without requiring anything from them . . . except maybe an appetite.
If you do decide to send a gift, just make sure you do a little research first and use common sense. Sending over a box of fatty donuts to an online vitamin retailer might not go over very well. Try something a little less sugary.
Overall, as the holidays approach, remember to be as respectful of your lead’s time as possible. He’ll both notice and appreciate it.
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