The holidays are a perfect time to reach out to your prospects, but sometimes it can be hard wishing them happy holidays without being either too cheesy or too formal.
Here are a few ways you can wish your prospects happy holidays that they’re sure to appreciate.
Send A Handwritten Note
We send dozens of emails every single day. Even if the message is thoughtful, it probably won’t make an impact because it’s not any different than the hundreds of promotions your prospect receives each month.
Even if you’re just getting to know the client, take the time to send a hand written note wishing them happy holidays and a successful year to come.
Yes, by snail mail.
If you don’t have time to jot a note yourself, sending a typed-up version is still better than blasting yet another email.
Here’s a great list of greetings to get you started on what to say.
Make A Phone Call
When it comes to wishing a client happy holidays, old school methods are by far the most effective. A phone call takes time and thought, which means your prospects will appreciate it.
You don’t have to call everyone the day before your company closes for the holidays. Start a couple weeks out or contact them right after the New Year. Depending on how many clients you have, make it a goal to reach out to a few people each day. You don’t have to chat their ears off. Just let them know that you were thinking about them this holiday season.
Give Them Lunch
Obviously, I wouldn’t do this for everyone, but for the special prospects or the customers that have treated you well over the years, surprise them with lunch. Cater in sandwiches. Have the nearest bakery deliver donuts. Send them a fruit basket. Do something above and beyond.
Whatever you do this holiday season, remember the lesson you learned growing up—it’s the thought that counts.
How are you wishing your prospects happy holidays this year?
Share your ideas with us in the comments!