On average, LinkedIn users are 8x more engaged with your brand, 3x more likely to buy your product, and 2x more likely to recommend your product once they have connected with you.
LinkedIn is one of the most useful social networks for businesses, and having a good company page is critical to success. Here’s how you can create a killer company page that impresses new prospects.
Use A Strong Cover Photo
People love visuals. Pictures are the most shared type of content across social media. Your cover photo is the first thing people are going to see when they click onto your profile, so make sure it looks professional, reflects the characteristics of your brand, and dissuades customers from hitting the back button.
Be Specific And Complete
Don’t leave holes in your profile. Tell readers specifically what you do, why you do it, why you’re good at it, and how you can help them. Never leave the company product or services page blank.
Outline the different services or products you have, and make sure the value of those products or services is clearly communicated. LinkedIn is a resource many businesses use when researching a solution to a problem.
Post Content That Interests Your Followers
Make it about your customers, not your company. Post interviews, articles, and statistics that your followers will think are interesting. Join and contribute to relevant groups. Be a free resource for customers. Demonstrate that you’re interested in their benefit, not just in making a sale.
There isn’t a magic number for how many times per day/week you should post. It depends on your company’s goals. Some businesses want to provide the latest and greatest news. They’ll probably post more often than a business more interested in teaching customers new skills by posting interviews or tutorials. The key is to be consistent so customers know when to start listening.
Don’t know where to start? Check out some of the best company pages out there, and see what you can learn before creating your own.
How have you made your company profile unique?