Some sales people are saying cold calling is dead, but I completely disagree. I still think it’s a technique that can be used to bring in more etailer clients—but only if it’s used right.
Cold Calling 101: What To Do Before, During, And After To Ensure Success
By Darren Pierce on Oct 21, 2014 6:00:00 AM
How To Measure Social Media ROI (Without Looking At Follower Count)
By Darren Pierce on Oct 16, 2014 6:00:00 AM
Too many social media marketers put too much stock into the importance of follower count.
3 Ways Your etailer Clients Can Increase Black Friday & Cyber Monday Sales
By Darren Pierce on Oct 14, 2014 6:00:00 AM
With two of the biggest shopping days of the year for etailers coming up, everyone’s looking for a new way to get ahead of the competition. At this point, customers don’t just assume big deals are coming the day after Thanksgiving—they’re expecting it.
3 Mobile Marketing Strategies Your etailer Clients Need To Know
By Darren Pierce on Oct 9, 2014 6:00:00 AM
Mobile marketing is all the rage right now, and a big reason why is because marketers have unlimited opportunities to leverage the channel in creative ways.
5 Blogging Tips For B2B Content Marketing Success
By Darren Pierce on Oct 7, 2014 6:00:00 AM
Are you a blogger?
Why Your Website Needs To Be Fast (And How To Make Sure It Is)
By Darren Pierce on Oct 2, 2014 6:00:00 AM
Let’s cut to the chase—your website needs to be fast. Really fast. Like wow-I-literally-just-clicked-that-link fast.
5 Tips To Shrink Your To-Do List
By Darren Pierce on Sep 30, 2014 6:00:00 AM
It doesn’t matter what hour of the day, day of the week, or month of the year it is, there always seems to be something more to do. The task list of a salesperson is never-ending, and if you don’t take control of it, it will swallow you whole.
How To Identify & Engage With Online Influencers In Your Industry
By Darren Pierce on Sep 25, 2014 6:00:00 AM
Industry influencers are people who have a voice that affects how etailers think and act. They’re in positions of authority that have been given to them through years and years of hard work and trust-building.
Why Email Unsubscribes Really Aren't That Bad
By Darren Pierce on Sep 23, 2014 6:00:00 AM
Email marketing is a profitable communication channel, which is why many businesses will panic when that unsub rate gets just a little too high.
How To Write Compelling Copy That etailers Will Actually Read
By Darren Pierce on Sep 18, 2014 6:00:00 AM
Depending on the product, B2B copy can be dry. Really dry. Like put-your-head-down-and-hope-no-one-walks-by-your-office dry.