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etailinsights eCommerce Data and Sales Blog

5 Ways To Accurately Measure Your Sales Team's Performance

By Darren Pierce on Sep 16, 2014 6:00:00 AM

If I were to guess, you and I are similar in at least one way—we like to measure things. We like to create goals, establish metrics, and analyze output to determine if we’ve reached our objectives.

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3 Ways Technology Has Affected How Sales People Communicate

By Darren Pierce on Sep 11, 2014 6:00:00 AM

Technology has completely changed society. This includes how we communicate. As professional salespeople and marketers who rely on communicating messages to customers, we have to pay attention to these changes.

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5 Things You're Doing Wrong On LinkedIn (And How To Do Them Right)

By Darren Pierce on Sep 9, 2014 6:00:00 AM

LinkedIn is unique in the sense that it’s a professional network, and because it’s a professional network, a few more rules apply than with Facebook, Twitter, and Instagram.

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The #1 Reason Why Potential eTailer Clients Can't Find You Online

By Darren Pierce on Sep 4, 2014 6:00:00 AM

It’s hard to understate the importance of being visible online.

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How To Use Call Recordings To Improve Sales Performance

By Darren Pierce on Sep 2, 2014 6:00:00 AM

Improvement is a continuous process for professional sellers, and one of the most effective ways to improve performance is to analyze how your salespeople are interacting with clients over the phone.

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What etailers Are Expecting From Your Sales People

By Darren Pierce on Aug 26, 2014 6:00:00 AM

When it comes to expectations, B2B buyers and sales managers couldn’t be any different.

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3 Warning Signs Your Sales Opportunity Isn't Going To Close

By Darren Pierce on Aug 19, 2014 6:00:00 AM

As all sales professionals know, the B2B sales cycle usually involves multiple people, a lot of information, and a ton of patience. One sale can take months to come to fruition, sometimes even longer, and nothing is more frustrating than putting in so much time and effort only to have your potential client back out of the deal.

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How To Personalize Email Marketing To Generate More Leads

By Darren Pierce on Aug 12, 2014 6:00:00 AM

In a crowded marketplace, web personalization has become an effective way to grab attention. If you’re interested in developing an email personalization strategy, this post is perfect because it discusses how you can use email personalize email marketing to generate more leads.

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6 Tools To Spy On Your Competitors

By Darren Pierce on Aug 5, 2014 6:00:00 AM

Good marketing starts with listening—listening to your consumers and listening to your competitors.

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How To Use Hashtags To Increase Social Media Reach

By Darren Pierce on Jul 31, 2014 9:31:00 AM

Plenty of studies have shown that using 1-2 hashtags in a tweet helps to expand the reach of messages.

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