B2B sales and marketing shouldn’t be thought of as two distinct business elements that function separately. Their paths cross more often than you think, and when companies realize this, they can learn to leverage both to optimize the sales cycle.
5 Phrases That Could Completely Ruin Your Next Cold Call
The worst reactions to a cold call are boredom and complete disinterest.
No salesperson sets out to develop an ineffective cold call method, but sometimes phrases slip into our dialogue that hurt our chances of generating a sales lead. Read the list below for the 5 phrases you should avoid if you want to make an impression with your cold call.
3 Signs You're Ready To Upgrade A Lead To An Opportunity
Not every lead is created equal.
6 eCommerce Books To Add To Your 2015 Summer Reading List
Having the chance to sit outside in the sun with a good book is one of my favorite parts of summer. Even with a chaotic weekly schedule, I like to take as much time as possible outside of work to turn as many pages as possible.
3 Tips For B2B eCommerce Content Marketing Success
Many companies have found success in generating leads by marketing with content, and you can experience the same success.
3 Ways To Use Social Proof Online To Build A Prospect's Confidence
Social proof is a sales buzzword that has grown in importance since the rise of social media, review sites, and even just the Internet in general.
4 Proven Ways To Show Your etailer Clients You Care (Without Annoying Them)
Smart businesses understand the importance of showing client appreciation. Life-long customers are the best kind of customers, and one way to turn first-time customers into lifers is to make sure they know that you appreciate them.
3 Tips For Improving Your Current Value Proposition
Good communication is the name of the game, and it seems like a given that a company would be able to explain the ever-important question—why should you buy from us? But in reality, this value proposition is more difficult to communicate than you’d expect.
Why We Hired a Horse-Drawn Carriage to Move Our Office
By Darren Pierce, Founder, etailinsights
7 Resources To Help You Create Lifelong Customers
Customer service can be a time-consuming part of your week, but it’s a necessary part of the job. Retaining customers is so much more cost-effective than constantly trying to generate new ones.